Showing results for "Instinct" in Decision-Making & Problem Solving

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

When it comes to making big decisions, we might consult friends and family, read advice online or turn to self-help books for guidance. In the end, though, we usually just do what feels right. But what if our gut is wrong? As economist and former Google data scientist Seth Stephens-Davidowitz argues, our gut is actually not that reliable—and data can prove this. In Don’t Trust Your Gut, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better.

Intuition is the great differentiator in business. Listening to, trusting, and acting on your intuitive intelligence separates you from the pack as most people are not listening to theirs. Intuition is the one intangible skill that enables teams to function at a higher level and add more dimension and power to their ability to solve problems and grow. Yet the question that each business leader and manager struggles to answer is how do you train and develop intuitive thinking in a team to achieve the greatest result?