Showing results for "Indigo" in Business Development

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

So you have an idea. Now what? Taking a concept from the mind to the marketplace is a daunting task, especially when you don’t feel academically, financially, or emotionally prepared to do so. But here’s a little secret: No one is prepared. Ever. Smart Startup: The Fine Art of Being the Dumbest One in the Room addresses the realities of moving from idea to industry - what it takes to get started, what to expect along the way, and, in the end, why success isn’t dependent on making millions.

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.