Showing results for "Indigo" in Business Development & Entrepreneurship

In Sky High, award-winning journalist Tarun Shukla presents a detailed account of how one dream, two media-shy friends and some great execution created an aviation behemoth. Based on years of research, extensive interviews and authoritative data, this is a fascinating story of patience, planning and persistence.

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.

Threading the Needle: A Fashion Designer’s Guide to Successfully Launching Your First Collection will also provide guidance on how to establish relationships with suppliers, manufacturers, and retailers, as well as tips for managing finances and budgeting effectively. The goal is to help you avoid common pitfalls and overcome obstacles as you launch your first collection—this book will hopefully serve as your main point of reference on your journey as you continue to make an impact on the world.

John Baldoni’s new book on the power of grace is a must-listen for all of us, particularly for anyone seeking to serve in a leadership role. In a world where good manners and courtesy sometimes seem to have gone out of style, this audiobook is a practical guide for bettering relationships in all types of human connections. In a spiritual sense, grace is unearned, and as such, it is yours to use for the betterment of self and others. Grace as a gift is a catalyst for positive change to enable the greater good.

So you have an idea. Now what? Taking a concept from the mind to the marketplace is a daunting task, especially when you don’t feel academically, financially, or emotionally prepared to do so. But here’s a little secret: No one is prepared. Ever. Smart Startup: The Fine Art of Being the Dumbest One in the Room addresses the realities of moving from idea to industry - what it takes to get started, what to expect along the way, and, in the end, why success isn’t dependent on making millions.

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.