Showing results for "Eisenberg" in Business & Careers

The National Football League's current dominance has obscured how professional football got its start. In The League, John Eisenberg reveals that Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell took an immense risk by investing in the professional game. At that time, the sport barely registered on the national scene. The five owners succeeded only because at critical junctures in the 1920s, 1930s, and 1940s, each sacrificed the short-term success of his team for the longer-term good of the League.

You're on a road trip with an old man and a younger one. Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It's a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

Entrepreneurs, businessmen, and investors are constantly looking for principles and rules that will pave the way for success. Usually, those at the forefront are successful entrepreneurs from Silicon Valley or legendary Wall Street investors. But the principles of economic growth, wealth creation, and preservation were written long before the rise of the modern market economy and its heroes.

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

Based on real characters and true stories, The Rice and Beans Millionaire is a modern day primer on the foundational rules of financial success that aren’t taught in school or pushed by popular culture. This a “rule breaker” audiobook for those who don’t yet see themselves as rule breakers.

Every week, Hannah host transformative conversations by interviewing growth-minded business executives, sales and marketing managers as well as other thought leaders who have understood that, ultimately, everything in business comes down to trust. Trust is the single most important emotion that we as buyers must feel to exchange our hard-earned money for a product or service. Trust is the universal currency every business runs on. Trust is the only constant in world where marketing tactics, AI tools, sales enablement technologies, social media platforms, etc. come and go at a pace that is hard...