Showing results for "David Murray" in Marketing & Sales

In sales, you need every advantage you can get. In Sell More with Science, world-leading expert David Hoffeld applies science to selling, sharing his revolutionary three-part system for sure-fire sales success at home, at work and out in the world. Sell More with Science utilizes research studies from social psychology, neuroscience and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more and stay ahead of the competition.

Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students’ familiarity with basic marketing approaches and their first-hand experience with social networking and viral marketing websites.