Showing results for "David Lloyd" in Money & Finance

The works of the English political economist David Ricardo (1772-1823), and particularly his most important work, The Principles of Political Economy and Taxation, lie at the heart of the laissez faire school of economics, preceded by Adam Smith and followed by John Stuart Mill. Economic growth, economic freedom - free trade rather than mercantilism, or controlled trade - was the fundamental attitude. Having been disowned by his Sephardic Jewish family for marrying outside the faith at the age of 21, Ricardo went on to make his own fortune.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.