Showing results for "Building Brand Communities How Organizations Succeed by Creating Belonging" in Business & Careers
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- By: Carrie Melissa Jones, Charles Vogl
- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Unabridged
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Overall4 out of 5 stars 2
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Performance4 out of 5 stars 2
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Story3.5 out of 5 stars 2
An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.
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Building Brand Communities: How Organizations Succeed by Creating Belonging
- Narrated by: Caroline Miller
- Length: 8 hrs and 10 mins
- Release date: 15-05-20
- Language: English
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Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
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