Showing results for "Bob Nelson" in Marketing
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- By: Bob Pearson
- Narrated by: John Allen Nelson
- Length: 9 hrs and 54 mins
- Unabridged
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Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Narrated by: John Allen Nelson
- Length: 9 hrs and 54 mins
- Release date: 10-07-20
- Language: English
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Regular price: £13.99 or 1 Credit
Sale price: £13.99 or 1 Credit
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