Showing results for "Black Box" in Marketing

Welcome to Black Box. Hosts Jon Palmieri and Ahmed Shata dive into some commonly spoken-about topics in our social environment and try to understand why things happen the way they do. Black Box topics may be complex or mysterious, but we’ll bring a unique perspective using statistics and stories each episode. Episodes can cover a range of topics from social media trends, relationships and investing. Tune in to listen to two guys in their twenties talk about life.

As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market.