Showing results for "A Woman's Choice" in Science & Engineering

Narratives about decision making are often inadvertently tailored primarily to men. Meanwhile, narratives about women in business overlook decision making or offer advice that is unhelpful and can even backfire. How Women Decide fills this gap. It takes on the very real psychological and cultural obstacles women face, asks how these affect decision making, and suggests practical changes for approaching important choices.

Did you know women walk more, eat less, socialize more, meet more men, dance more, and flirt more when they're ovulating? Or that PMS may have evolved to get rid of boyfriends with unfit sperm? Behind the "fickle" differences in what women find sexy about men, or what they like to wear, there's a hidden adaptive intelligence shaped over eons. Rather than making women irrational - as the conventional and irredeemably sexist wisdom goes - the female hormonal cycle has been exquisitely fine-tuned to give women the advantages they needed to succeed in our ancestral environments, and perhaps also today.