Showing results for "1" in Business Development

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf. What if the real key to a richer and more fulfilling career was not to create and scale up a new business but rather to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? Company of One is a refreshing new approach centred on staying small and avoiding growth for any size business.

In Oneness vs. the 1%, Vandana Shiva takes on the billionaires club of Gates, Buffet, and Zuckerberg, as well as other modern empires whose blindness to the rights of people, and to the destructive impact of their construct of linear progress, have wrought havoc across the world. Their single-minded pursuit of profit has undemocratically enforced uniformity and monocultures, division and separation, monopolies and external control - over finance, food, energy, information, health care, and even relationships.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Discover how ChatGPT and AI can give you the edge in both your personal and professional life. This new book combines the insights and strategies from two bestselling guides into one comprehensive resource, making it easier than ever to unlock the full potential of AI in your life and work.

Twenty years after creating the phenomenal best-selling classic The One Minute Manager, Ken Blanchard returns to its roots with the most powerful and essential title in the series as he explores the skills needed to empower yourself to success. In this captivating business parable, best-selling author Ken Blanchard tells the story of Steve, a young advertising executive who is about to lose his job.

Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered–chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food.

With must-have updates, a new edition of the best-selling method that shows how anyone can turn their one simple idea into millions - without lifting a finger!

Are you dreaming about starting a subscription box? Do you have an idea for a subscription box but you just don’t know where to start—or a loyal customer base for whom you’d like to provide a fully curated experience? Can you imagine how bringing in regular recurring revenue would change your business . . . and your life? Sarah Williams, subscription box coach and host of the Launch Your Box podcast, takes you step-by-step through the process to start, launch, and grow your subscription box business.

Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others - and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work.

Can you reverse climate change and promote social justice while generating a profit? Richard Walker shows you how it's both possible and valuable to "do it right". Walker runs a £3bn business that is affecting real change in the most unlikely but critical sector: the supermarket. From restricting single-use plastic to eradicating palm oil from products, his quest is to find purpose with profit for his business.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.

In this comprehensive audiobook bundle, you'll gain the essential knowledge and strategies to create a winning business plan and build a strong, profitable business. Together, these audiobooks offer a comprehensive resource for strategic business planning. By understanding the secrets of a successful business plan and engaging in the practical exercises of the workbook, you'll gain the confidence and strategic mindset to build a thriving business.

This book is geared to the average citizen with little or no economics background who would like the tools to think critically about economic issues. Many of today's economic issues are obscured by their inherent complexity and the often confusing and conflicting views coming from political talking heads. Sowell, a leading conservative economist and senior fellow at the Hoover Institution, seeks to alleviate this confusion.

An Insider's Perspective on the Chief of Staff explores every aspect of the Chief of Staff role in a straightforward and engaging way. Author Emily Sander provides one-of-a-kind insights, combining her own experience as a Chief of Staff with perspectives gained from colleagues and her coaching clients. Sander offers her unique perspective on how the role fits into the organizational big picture, with real-life examples to drive home her points.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

With the help of practical examples, 60 innovative ideas, and two well researched case studies, Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach. Furthermore, you will learn about the value chain and your customer's journey, and how you can adapt your business to reduce any form of waste in the chapter on lean management.

By laying a solid foundation on your way to becoming an entrepreneur, you will ensure that you have the required skills and that the rest of your journey is filled with purpose, determination, and self-confidence. Most start-ups fail within the first three years of being launched because of situations that an entrepreneur failed to prepare for. However, entrepreneurial success has been studied as a science and is available for you to put into action. The ideas are so concisely and simply presented here that even a child can pursue them.

Economics for People and the Planet, a collection of essays by James K. Boyce on the environment, inequality, and the economy, argues that there is not an inexorable trade-off between advancing human well-being and having a clean and safe environment. The goal of economic policy should be to grow the good things that improve our well-being and environmental quality and reduce the bad things that harm humans and nature. To reorient the economy for these ends, we will need to achieve a more egalitarian distribution of wealth and power.