Showing results by author "Shane Snow" in Career Success

How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm? One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: To rethink convention and break "rules" that aren't rules.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Intelligenter arbeiten und mehr erreichen. Smartcuts sind unkonventionelle Verhaltensmuster, mit denen Menschen und Unternehmen in unwahrscheinlich kurzer Zeit unglaubliche Dinge zuwege gebracht haben. Der New-Yorker Journalist Shane Snow nimmt zahlreiche Beispiele unter die Lupe und stellt neue Prinzipien vor, die erklären, wie es möglich ist, dass so viele der erfolgreichsten Menschen und Unternehmen der Welt mit so wenig so viel erreichen konnten. Warum ziehen manche Unternehmen in wenigen Monaten Millionen Kunden an, während andere floppen?