Showing results by author "Lawrence James" in Sports & Outdoors

How does a person develop the mental fortitude necessary to overcome incredible exhaustion, immeasurable suffering, and unfathomable pain in order to achieve impossible goals? With Iron Hope, that’s exactly what James 'Iron Cowboy' Lawrence shows listeners how to do. Lawrence explains how listeners can forge an iron will by making and keeping small promises to themselves again and again, amassing experience and building momentum until giving up becomes impossible.

Iron Cowboy is an endurance memoir in the tradition of Dean Karnazes’s Ultramarathon Man - a lifetime’s worth of intensely lived experience packed into 20 riveting chapters. Listeners will discover the secret to redefining their own goals and achieving great success. When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 full-distance triathlons in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny).