Showing results by author "Jonathan Clegg" in Business & Careers

The never-before-told inside story of how the Premier League became the wildest, richest, most popular entertainment business on the planet. How did English football - once known for its stale pies, bad bookkeeping and hooligans - become a commercial powerhouse and the world's premium popular entertainment? This was a business empire built in only 25 years on ambition, experimentation and gambler's luck.

No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.