Showing results by author "David Mark" in Forecasting & Strategic Planning
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Personalized
- Customer Strategy in the Age of AI
- By: Mark Abraham, David C. Edelman
- Narrated by: Christopher Douyard
- Length: 8 hrs and 12 mins
- Unabridged
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Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
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Personalized
- Customer Strategy in the Age of AI
- Narrated by: Christopher Douyard
- Length: 8 hrs and 12 mins
- Release date: 05-11-24
- Language: English
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Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
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