Episodes

  • Blink Friction Interactive Digital Books By iServalan™ and snail slime cosmetics
    15 mins
  • Set up your own business selling bespoke personalised Rat Gang Crew Books by Sarnia de la Mare
    13 mins
  • A Step-by-Step Strategy for Starting a Side Hustle Offering Personalized Rat Gang Crew Books
    Dec 21 2024
    A Step-by-Step Strategy for Starting a Side Hustle Offering Personalized Books If you’re looking to dive into the growing market of personalized books as a side hustle, you’re in the right place. The beauty of this opportunity lies in its flexibility, creativity, and minimal start-up costs. Here's a step-by-step guide to help you launch and grow your side hustle successfully. 1. Understand the Business Model Before you start, take time to understand the offering:You’ll be purchasing licenses for customizable PDFs of The Rat Gang Crew and The Overgrounders.Your role is to personalize these books with names, images, and details provided by your clients.The final product is a unique, bespoke PDF that your clients can print for personal use.Key Insight: You are providing a customization service, not selling the original book. 2. Choose Your Target Audience Who are you selling to? Some great target audiences include:Parents: Create personalized stories featuring their children as the heroes.Grandparents: Offer customized books as memorable gifts for grandchildren.Schools/Educators: Provide class-themed storybooks for teachers to gift students.Event Planners: Market these as party favors or keepsakes for birthdays and special events.Pro Tip: Start with one niche to focus your marketing and grow from there. 3. Set Up Your Tools and Platform Having the right tools and platforms is key to running your side hustle smoothly.Software: Use Adobe Acrobat or other editing tools to customize the PDF templates.E-commerce Platform: Sell your services through platforms like Etsy, Gumroad, or your own website.Communication Tools: Set up easy ways for clients to submit their customization details, like Google Forms or Typeform.Quick Setup Idea: Start with a simple Etsy shop to test the market with minimal effort. 4. Build a Simple Pricing Model Keep your pricing transparent and fair. For example:Base Price: Charge £30–£50 per book, depending on the level of customization.Add-On Fees: Offer extras, like personalized illustrations or expedited delivery, for an additional fee.Pro Tip: Highlight the value of your product. Emphasize the uniqueness and emotional connection of a personalized story. 5. Start Marketing Your Side Hustle Marketing is essential to getting your first few clients. Here’s how to start:Social Media: Use Instagram, TikTok, and Facebook to showcase your personalized books. Post before-and-after examples of customization and happy customer stories.Word of Mouth: Tell friends, family, and local community groups about your service.Local Partnerships: Collaborate with schools, bookstores, or gift shops to reach your audience.Digital Ads: Invest in small-scale ads on Facebook or Google to target parents and gift shoppers.Pro Tip: Create video content showing how a book goes from a standard template to a fully personalized masterpiece. 6. Streamline Your Process Efficiency is key to managing your side hustle alongside other responsibilities.Automation: Use forms to collect client details and streamline the customization process.Templates: Save commonly used customization options to speed up future orders.Batch Work: Dedicate specific times to customizing multiple orders at once.Pro Tip: Develop a checklist for every order to ensure nothing is missed during customization. 7. Offer Exceptional Customer Service Word-of-mouth referrals can make or break your business. Keep your customers happy by:Responding promptly to inquiries.Offering clear timelines for delivery.Fixing any errors quickly and graciously.Pro Tip: Include a free thank-you note or small digital bonus with every order to delight your customers. 8. Upsell and Expand Once you’re established, look for ways to grow your business:Offer themed storybooks for holidays, birthdays, and other special occasions.Bundle books with other services, like personalized bookmarks or posters.Target businesses, like event planners or schools, for bulk orders.Pro Tip: Build an email list of satisfied customers to market new products and promotions directly. 9. Track Your Finances It’s important to keep track of your income and expenses. Use simple tools like Excel or apps like Wave or QuickBooks to manage your finances. Key Costs to Track:Licensing fees for the editable PDFs.Software subscriptions.Advertising and marketing costs.Printing costs (if offering printed copies).Pro Tip: Set aside part of your earnings for reinvestment into the business. 10. Scale Up When You’re Ready If your side hustle takes off, consider scaling it into a full-fledged business. You can:Hire freelancers to help with customizations.Launch additional book series or products.Invest in a dedicated website and professional branding.Pro Tip: Keep innovating by offering new features, like bilingual books or special editions for unique occasions. Why This Opportunity Works as a Side HustleLow Start-Up Costs: Licensing the PDFs is affordable, and you don’t need a large ...
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    7 mins
  • The Beauty of Enharmonics for String Players and the Secrets they Hold #essays #musictheory
    Dec 20 2024
    The Beauty of Enharmonic Notes on Stringed InstrumentsString players navigate a world rich with nuance and complexity, where a single pitch can have multiple interpretations. Enharmonic notes—tones that sound the same but are written differently (e.g., F# and Gb)—are a perfect example of this complexity. While on a keyboard or other tempered instruments these notes are identical, string players have the freedom to adjust intonation subtly. This ability allows them to choose whether a note leans towards its sharp or flat equivalent based on the musical context, style, and desired emotional effect.Differentiating Enharmonic Notes in ContextFor string players, the decision to play F# or Gb isn’t merely academic; it’s a matter of artistry. In classical music, a sharp note often carries a slightly brighter, upward-seeking quality, while a flat note can feel darker or more grounded. For instance, a violinist playing a romantic passage in a flat key might intonate a Gb with a touch more warmth than they would an F#.The style of music also plays a role. In Baroque and Renaissance music, string players often use just intonation to emphasize harmonic purity, resulting in subtle variations between enharmonic equivalents. In jazz and folk traditions, where expressive slides and microtonal inflections abound, the choice between a sharp or flat intonation might even defy conventional theory, instead serving the music’s emotional narrative.Modern styles add yet another layer of consideration. In genres like contemporary classical or experimental music, enharmonic flexibility becomes a tool for exploring unconventional tonalities and creating tension or release. String players are uniquely equipped for these subtleties, as their instruments allow for infinite gradations of pitch.The History of Music Notation and TemperamentThe concept of enharmonic notes is deeply tied to the history of music notation and the evolution of tuning systems. Early Western notation, influenced by vocal traditions, lacked the precise enharmonic distinctions we use today. Medieval theorists devised systems to document melodic intervals for vocalists, but it wasn’t until the Renaissance that composers began experimenting with chromaticism, requiring a more detailed system of notation.The rise of tempered instruments like the harpsichord and piano in the Baroque era brought enharmonic equivalence into sharper focus. Equal temperament—the division of the octave into 12 equal semitones—enabled composers to modulate freely between keys but erased some of the intonational nuances that vocalists and string players could achieve. Enharmonic notes on a piano became functionally identical, whereas on untempered instruments, they retained distinct identities.String players, unfettered by the fixed pitches of tempered tuning, continued to honor these differences. The violin family, for example, bridges the gap between the human voice and modern instruments, preserving the expressive potential of nuanced intonation.iServalan's Fascination with Strings and Universal VibrationsiServalan, a composer, cellist, and multi-instrumentalist, finds endless inspiration in the fluidity of stringed instruments. Her music explores the ancient and the futuristic, using the universal vibrations of strings to connect human experience to a greater cosmic rhythm. She sees every note—not just enharmonic pitches—as an opportunity for enlightenment, a way to align sound with the unseen forces of the universe.In both her art and music, iServalan delves into the concept of vibration as a unifying principle. Just as a string can produce infinite overtones, she believes music and art can generate layers of meaning, resonating deeply with those who experience it. Her fascination with the interplay of universal vibrations informs her compositions, blending traditional string techniques with electronic innovation, and creating immersive, multi-dimensional works that invite the listener to tune into the hidden harmonies of existence. Through this, she continues to explore the balance between precision and freedom, embodying the timeless allure of the stringed instrument.The Science of Tempered Instruments and the Freedom of String PlayersThe advent of tempered tuning in Western music was both a breakthrough and a compromise. Equal temperament divides the octave into 12 equal semitones, allowing instruments like the piano to modulate between keys seamlessly. This system is foundational for much of modern music, but it inherently sacrifices the pure harmonic relationships found in natural tuning systems. For string players, who are not bound by the rigid constraints of frets or keys, this compromise becomes an opportunity to reclaim the "real" vibrations of enharmonic notes.The Science of Equal TemperamentIn natural tuning systems, such as just intonation, the intervals between notes are based on simple frequency ratios, creating pure harmonies that resonate deeply ...
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    9 mins
  • Music Year Ahead With iServalan™ up down and sideways exploring multi genre scales and composition
    15 mins
  • Autism Holiday Experiences with iServalan™ Christmas Adventures
    15 mins
  • Exploring the Boundaries of Sound: A Dive into Experimental Music by iServalan™
    Dec 15 2024
    iServalan is a musician, tutor, and band member of the Tale Teller Club.
    This podcast shares thoughts and diaries as well as essays for musicians.
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    5 mins
  • Music by the Tale Teller Club is an Art Movement, an Organic Interactive Performance
    Dec 13 2024

    Exploring the Sonic World of the Tale Teller Club

    Music is the lifeblood of the Tale Teller Club, where creativity flows freely across genres and media. From infectious dance tracks to meditative healing music, the band’s work embodies a deep exploration of sound as a storytelling medium. Central to this journey is The Book of Immersion, a groundbreaking narrative that weaves together music, art, and philosophy into an organic, living performance artwork.
    The Musical Spectrum: From CDM to Healing Vibrations

    The Tale Teller Club’s repertoire is as diverse as their creative vision, spanning:Dance Tracks: Dynamic, beat-driven compositions designed for movement and connection.
    Electronic Folk Music: A fusion of storytelling traditions with cutting-edge electronic instrumentation, creating a soundscape that bridges past and future.
    Cerebral Dance Music (CDM): A genre unique to the band, CDM blends thought-provoking themes with rhythmic complexity, offering an immersive experience for both body and mind.
    Healing Music: Crafted with binaural beats and Rife frequencies, these tracks promote focus, relaxation, and well-being, reflecting the band’s belief in music as a transformative force.

    This variety reflects the Tale Teller Club’s commitment to pushing boundaries while always staying true to their artistic roots.
    Band Members as Living Art

    The Tale Teller Club isn’t just a band—it’s a living artwork. The members—Vapor Punk, iServalan, and Flex—are not only accomplished musicians but also characters deeply enmeshed in The Book of Immersion. This unique blend of reality and narrative creates a performance that is both deeply personal and universally resonant.Vapor Punk: A robotic figure whose mastery of rhythm and sound explores the boundaries between human and machine creativity.
    iServalan: A visionary artist and multi-instrumentalist who connects visual, musical, and narrative threads into a cohesive whole.
    Flex: A genre-defying performer whose dynamic energy mirrors the boundless possibilities of the Tale Teller Club’s music.

    These personas are integral to the band’s storytelling, making each performance a chapter in their ongoing artistic journey.
    The Role of Technology: Inspired by Machines, Driven by Humanity

    While the Tale Teller Club doesn’t use AI to create music, they are deeply inspired by the concepts of otherness and sameness in machines. Advanced software techniques allow them to manipulate sound with precision, layering live instrumentation with digital effects to create immersive sonic landscapes.

    This approach reflects the philosophical underpinnings of The Book of Immersion, where themes of identity, connection, and technology are explored. The band’s use of technology is not about replacing human creativity but enhancing it—building bridges between the organic and the mechanical, the emotional and the logical.
    Music as a Living Performance

    In The Book of Immersion, music plays a central role, not merely as accompaniment but as an active participant in the narrative. Tracks evolve alongside the story, creating a multidimensional experience where sound and text feed into each other. This interplay allows listeners to engage with the story on an emotional, sensory, and intellectual level, transforming the act of listening into an act of immersion.
    The Philosophy of Sound

    The Tale Teller Club’s music isn’t just something you hear; it’s something you feel. Their use of binaural beats and Rife frequencies in healing music aligns with their belief in sound as a tool for transformation. At the same time, their dance and CDM tracks explore the shared human experience, connecting audiences through rhythm and storytelling.
    The Future of the Tale Teller Club

    As Vapor Punk, iServalan, and Flex continue their artistic evolution, their music remains a dynamic, living embodiment of the themes in The Book of Immersion. By combining advanced technology with traditional musicianship, they challenge audiences to rethink the relationship between humanity and machines, emotion and logic, art and life.

    Join the Tale Teller Club on this extraordinary journey and discover a world where every note, every rhythm, and every melody is part of a larger, immersive story—one that invites you to question, to feel, and to connect. It’s not just music; it’s art in motion.
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    5 mins