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After over 20 years in Wholesale there are just things you can't google.
These 5 are on the list.
You don't know what you don't know right. IKYYK.
One of the most common comments I get from my Transform Your Wholesale program is- 'Wow I did not even realise that and had no idea. Thank you for sharing all your insights'.
So here are a few things that no-one else is talking about when it comes to Wholesale.

Want to know how you can Build a Wholesale Sales Machine for your brand??
Register for my FREE webinar on the Essentials to Wholesale success.

Register here: https://www.thelotco.com/buildingawholesalemachine

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I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

2024 is almost in the rearview mirror, and it’s time to reflect, celebrate, and plan for a thriving 2025! In this episode, I dive into the why and how of year-end business reflections. Whether you’re wrapping up a year full of wins or navigating some bumps in the road, this episode will help you approach the new year with clarity, focus, and confidence. I’m sharing 10 powerful questions to guide your reflections, actionable steps for setting 2025 intentions, and tips for creating a vision board that will keep you inspired all year long. Let’s make 2025 your best year yet!

What You’ll Learn in This Episode:

1. Why Reflection is Crucial for Business Growth:
   • Understand how reviewing the past year helps you build a roadmap for future success.
2. The Power of Data:
   • How to analyze what worked, what didn’t, and why using real numbers (not just gut feelings) matters.
3. Celebrating Your Wins:
   • Why taking the time to acknowledge your achievements (big or small) can fuel motivation and momentum.
4. 10 Guided Reflection Questions:
   • Thought-provoking prompts to help you uncover insights, learn from challenges, and set clear priorities for 2025.
5. Vision Board Magic:
   • How to create a vision board that inspires action and keeps your goals top of mind.
6. Refining, Not Overloading:
   • Why it’s better to enhance what’s already working instead of overwhelming yourself with new projects.
7. The Guiding Question for 2025:
   • Learn how one simple question can help you stay aligned with your goals throughout the year.
8. Building Community and Connection:
   • Tips on celebrating your wins with others and engaging with a network for growth and support.

Key Takeaways:

• Reflection isn’t just about looking back; it’s about moving forward with purpose.
• Celebrating your achievements is as important as learning from your challenges.
• Use data and thoughtful reflection to refine your business strategies for 2025.
• Setting intentions and creating a vision board will help keep you focused and motivated.
• A guiding question can act as your North Star for staying on track all year.

Grab your list of 10 questions here.

Join the Product Business Growth Club here.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

In this episode, we dive deep into the world of multi-platform selling with the incredible Dylan Jahraus, an e-commerce expert with a wealth of experience across platforms like Etsy, Amazon, and Shopify. Dylan shares her journey, strategies, and actionable insights to help product-based businesses thrive in today’s competitive landscape. If you’ve ever wondered how to expand your reach and maximize sales, this episode is for you!

What You’ll Learn in This Episode:

• Dylan’s E-Commerce Journey
  From corporate gigs with Zappos and Zulily to building thriving side hustles, hear how Dylan transitioned into multi-platform selling while adapting to a military family lifestyle.
• The Power of Selling on Multiple Platforms
  Discover why focusing on just your website could be holding you back and how platforms like Etsy and Amazon can skyrocket your brand’s visibility.
• Understanding Platform-Specific Audiences
  Learn how the audiences on Etsy (handmade and unique lovers) and Amazon (quick retail shoppers) differ—and why tailoring your strategies for each is key.
• Smart Scaling Strategies for Amazon Sellers
  Dylan’s advice on starting small by focusing on your best-sellers and how personalized products can give you an edge.
• Game-Changing Tools and B2B Opportunities
  How investments in tools like lasers for customization and bulk orders through B2B sales can transform your bottom line.
• Staying Ahead with Market Research
  Why you shouldn’t rely solely on Etsy trends and how platforms like Pinterest and TikTok can give you a competitive edge.
• Flexible Pricing for Growth
  Dylan explains the importance of prioritizing customer acquisition and long-term scalability over short-term profit margins.

Key Takeaways:

1. Diversify your sales channels to increase visibility and reach new audiences.
2. Tailor your approach for each platform—one size doesn’t fit all!
3. Use tools and smart strategies to save time, reduce costs, and increase profitability.
4. Be proactive in researching trends and exploring bulk sales opportunities.
5. Think long-term—early flexibility in pricing can lead to sustainable growth.

Connect with Dylan Jahraus:
Find Dylan on her YouTube channel for in-depth tutorials and tips or follow her on Instagram @DylanJahraus for behind-the-scenes insights and personalized advice.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.