Send us a text

In this episode I share 10 Essential Visual Merchandising (VM) tips to boost sales in physical retail spaces.

From identifying your store's hotspot to ensuring clever lighting and strategic product placement, Melissa covers it all.

Learn why consolidating products and pricing transparency can significantly enhance your customer experience.

Discover the magic of changing your display frequently to keep things fresh while maintaining a clean and visually appealing environment.

Packed with insights and actionable tips, this episode is a must-listen for anyone looking to increase retail sales.

Tune in and transform your retail store today!

00:00 Introduction and Overview

00:18 Understanding Your Store's Hotspot

01:24 Importance of Pricing Everything

03:05 Optimizing Store Lighting

04:22 Consolidating Products for Better Appeal

05:29 Utilizing Various Heights and Levels

07:41 Effective Product Grouping

08:15 The Power of Regular Changes

09:44 Maintaining Cleanliness

10:39 Adding Visuals to Enhance Appeal

12:31 Maximizing Counter Display

14:48 Conclusion and Recap

Support the show

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here to help you Build a Thirving Product Business https://www.thelotco.com/trainingfree

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.

Send us a text

In this episode, I chat with Rene Skelton of Concrete Jellyfish.

We dive into the challenges of running a small business, to the unique ways Renee maintains her creativity.
We talk about the origins, growth, and innovations of her fashion accessories brand Concrete Jellyfish.
Rene shares insights about transitioning her business to Italy, the importance of community, dealing with production challenges, and her passion for creating handmade accessories.
The episode also highlights her unique approach to product design, the balance between creativity and business operations, and the importance of setting proper pricing from the start.

Overall, this episode offers an inspiring look at Rene's dedication to her craft and the personal touches that set Concrete Jellyfish apart.

We also find out how much Rene hates pop ups. And she wishes she started collecting emails a long time ago!

00:00 Introduction and Guest Welcome

00:24 Challenges of Small Business and Motherhood

01:06 What is Concrete Jellyfish?

02:12 The Journey of Concrete Jellyfish

03:36 Building a Community Through Business

05:31 Moving the Business to Italy

06:43 Logistics and Operations

12:27 Creative Process and Design Inspiration

21:12 Wholesale vs. Direct-to-Consumer

25:49 Pricing for Sustainability

27:52 Investing in Quality Equipment

28:29 Innovative and Unique Creations

29:57 Building a Supportive Team

31:07 Marketing and Email Strategies

36:56 Balancing Work and Personal Life

43:56 Future Plans and New Ventures

47:54 Creating Joy and Excitement

You can check out Rene's instagram here @concretejellyfishco and her website at
https://concretejellyfish.co/ where her new collection has just been released. Check out her innovative light weight hoops skins here

Support the show

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here to help you Build a Thirving Product Business https://www.thelotco.com/trainingfree

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.

Send us a text

Anna Shipley, a Facebook ads expert, shares her journey and insights into running successful Facebook ads for e-commerce businesses. She emphasizes the importance of understanding your customer and having a well-designed website before starting Facebook ads. Anna also discusses the common mistakes people make with Facebook ads, such as constantly changing the ads and not having enough content. She highlights the need for consistency in social media and email marketing to support the ads. Anna advises businesses to carefully consider their budget and financial sustainability when running Facebook ads. The principal themes of the conversation are: 1) Riding the storms in Facebook ads, 2) Knowing your numbers and margins, 3) The importance of bundles, and 4) Investing in a Shopify website.

Takeaways

• Understanding your customer and having a well-designed website are crucial before starting Facebook ads.
• Consistency in social media and email marketing is essential to support Facebook ads.
• Avoid common mistakes like constantly changing ads and not having enough content.
• Carefully consider your budget and financial sustainability when running Facebook ads. Don't panic if your Facebook ads have a bad week or day, ride the storms and trust the process.
• Good margins are crucial for running successful Facebook ads and acquiring customers.
• Bundles can be a great strategy to increase revenue and profits, especially for low-priced products.
• Investing in a Shopify website is worth the cost as it integrates easily with other platforms and provides a user-friendly checkout experience.

Chapters

00:00
Introduction and Background

02:14
How Anna Got Started in Facebook Ads

03:57
Essentials Before Getting Started with Facebook Ads

05:45
The Importance of a Well-Designed Website

08:48
Monitoring Metrics and Optimizing Ads

11:35
The Role of Email Marketing and Social Media

14:11
Lessons Learned from Running Facebook Ads

18:18
Considering Budget and Financial Sustainability

20:19
Introduction and Lessons Learned

22:45
The Power of Bundling Products

26:05
Why Shopify is the Best Choice for E-commerce

31:06
The Cost of Doing Business

34:35
Building a Strong Foundation for Success

Facebook ads, e-commerce, customer understanding, website design, content creation, retargeting, metrics, budget, financial sustainability, Facebook ads, riding the storms, knowing your numbers, margins, bundles, Shopify webs

Support the show

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here to help you Build a Thirving Product Business https://www.thelotco.com/trainingfree

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.