Welcome to Your Vision in Focus! Today, we’re exploring an area of business every future optometrist needs to know about—the marketing approach behind successful practices. Have you wondered how EssilorLuxottica affiliated doctors leverage content, tools, and resources from EssilorLuxottica Eye Care and their respective brands to grow their patient base?

In this episode, we will hear directly from:

• Caitlin Williams, Senior Marketing Manager at EssilorLuxottica Eye Care
• Dr. Anisha Haji, an independent optometrist affiliated with LensCrafters who manages multiple sublease locations alongside
• Samir Gillani, Chief Executive Officer of the Atlanta Eye Group, and
• Dr. Shenila Rajani, an independent optometrist affiliated with Target Optical who manages two sublease locations

Whether you're still in school or planning your next career move, this episode will show you how marketing support can transform your future practice and drive growth. Let's dive in together.

On this episode, we are focusing on the OneSight EssilorLuxottica Foundation, a registered charitable organization, reflecting the commitment and values of EssilorLuxottica to help eliminate uncorrected poor vision in a generation.

Joining us are Becky Palm, vice president, executive director and general counsel, OneSight EssilorLuxottica Foundation, North America and Dr. Ashley Garcia, a LensCrafters affiliated multi-practice sublease doctor, founder of Modern EyeCare Optometry, and recent volunteer at a OneSight EssilorLuxottica Foundation clinic.

Together, we will explore how optometrists can help improve the lives of many through good vision while building lasting skills and professional relationships. Whether you are a student or a practicing optometrist, this episode will open your eyes to the impact you can make beyond your practice.

On this episode, we’re taking a deep dive into the diverse career paths available to optometrists at EssilorLuxottica—there's a path for everyone!

We’re chatting with Dr. Lee, Dr. Smedley, and Dr. Goukler, who each work in a different practice modality. Our conversations will providing a greater understanding of the realities and benefits of working as an employed OD, affiliating as a multi-practice sublease owner, and practicing comprehensive eye exams remotely.

Whether you’re exploring your options or contemplating a transition, this is a can’t miss look at the multitude of modalities that EssilorLuxottica offers.

On the third episode of Your Vision in Focus, we explore the dynamic world of optometry during one of its busiest times: August. This month is designated as National Eye Exam Month and Children’s Eye Health and Safety Month, and it’s back-to-school season as well.

Discover the opportunities and challenges of this busy season with Torrey Carlson, OD, a LensCrafters affiliated optometrist with 20+ years of experience and multiple sublease locations, and Michael Morgan, OD, an associate doctor at one of Dr. Carlson's practices who joined his team within the last five years.

If you’re a student or a recent graduate curious about what practicing looks like during peak times, tune to hear honest perspectives and invaluable guidance from doctors who have experienced it firsthand.

On this episode, Dr. Vicki Dzurinko sits down with EssilorLuxottica affiliated ODs, Dr. Faten Edris and Dr. Angelica Cifuentes, to talk about the importance of mentorship.

Tune in to learn how multi-sublease owner, Dr. Edris, has been able to mentor many of her associate doctors and watch them grow and acquire their own sublease practices. You'll also hear from Dr. Cifuentes and her own optometry journey, including details on how Dr. Edris' mentorship has inspired Dr. Cifuentes and an entire new generation of future optometrists.

On today’s episode of Your Vision in Focus, join Dr. Vicki Dzurinko as she delves into student debt. With the average North American optometry student’s debt in the triple digits, debt relief is a critical concern to those seeking their optometry degree.

Dr. Dzurinko sits down with Lee Ball, OD, senior director of external OD engagement, EssilorLuxottica Eye Care. They discuss the current landscape of student debt and explore the EssilorLuxottica Eye Care Financial Freedom Employer Sponsored Loan Program, open to current second- and third-year optometry students. Together, they share first-hand insight regarding the application process, highlight previous participant feedback, and help outline your next steps.

Learn more about the program at https://www.stridefunding.com/essilorluxotticaeyecare.