Episodes

  • Codie Sanchez: How to Make Extraordinary Wealth Buying Boring Businesses | E319

    Codie Sanchez: How to Make Extraordinary Wealth Buying Boring Businesses | E319
    Dec 2 2024
    Codie Sanchez started out on the traditional corporate path, working long hours and steadily rising through the ranks. But she soon noticed a pattern: the wealthiest people weren't just starting flashy tech companies—they were buying "boring businesses." Codie decided to break away from the corporate world to invest in steady, everyday businesses that others ignored, like laundromats and vending machines, building her wealth that way. In today’s episode, Hala and Codie dive into how these unglamorous businesses can be your ticket to financial freedom and why sometimes the smartest move is going against the grain. In this episode, Hala and Codie will discuss: (00:00) Introduction (01:58) Wealth Myths Shattered (05:55) The Power of Ownership (10:59) True Entrepreneurship vs. Just Another Job (15:14) Main Street Businesses: The Hidden Wealth Builders (25:03) How to Prep to Buy a Business (32:49) Creative Financing Secrets (38:20) Where to Hunt for Business Deals (43:00) Go Strategic or Diversify? (47:42) Key Financials Before You Buy (49:56) Scaling Smarter, Not Harder (52:00) Plotting the Perfect Exit Strategy (59:43) AI & The Future of “Boring” Business Codie Sanchez is the founder of Contrarian Thinking and co-founder of Unconventional Acquisitions, focusing on small business acquisitions and roll-ups in the micro-PE space. She runs a holding company of service-based SMBs under $10M EBITDA, emphasizing "boring businesses." She previously led First Trust’s $1B Latin America business and held leadership roles at Goldman Sachs, State Street, and Vanguard. She started her career as an award-winning journalist and has since become a recognized investor and thought leader. She holds an MBA from Georgetown University and serves on boards like Permian Investment and Magma Partners. Connect with Codie: Codie’s Website: https://www.codiesanchez.com/#intro Codie’s LinkedIn: https://www.linkedin.com/in/codiesanchez/ Codie’s Twitter: https://twitter.com/codie_sanchez Codie’s Instagram: https://www.instagram.com/codiesanchez/ Sponsored By: Airbnb - Find yourself a co-host at airbnb.com/host. Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting Found - Try Found for FREE at https://found.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Resources Mentioned: Codie’s Book, Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses: https://codiesanchez.com/book/ Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
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    1 hr and 16 mins
  • YAPClassic: Colin O'Brady, Conquer Your Mind and Develop an Unstoppable Mindset

    YAPClassic: Colin O'Brady, Conquer Your Mind and Develop an Unstoppable Mindset
    Nov 29 2024
    Colin O'Brady was once so severely burned that his doctor said he would never walk the same way again. But in 2018, Colin completed the world’s first solo, unsupported, and completely human-powered crossing of Antarctica. Now, he's a world record-breaking explorer and endurance athlete. In this YAPClassic episode, Hala and Colin talk about the injury that changed his life and the mindset he cultivated to bounce back from it stronger than ever before. They discuss how to work against your fears and push yourself to take risks in spite of them. In this episode, Hala and Colin will discuss: (00:00) Introduction (00:45) Colin’s Unconventional Upbringing (03:10) How His Mother Instilled a Growth Mindset (06:13) What is a ‘Possible Mindset’? (11:05) The Solo Trek Across Antarctica (14:25) Overcoming the Fear of Failure (20:20) The ‘Why’ Behind His Extreme Adventures (27:01) Life-Changing Accident in Thailand (36:33) From Injury to Triathlon (47:38) Finding Community and Support Online (50:37) Scarcity vs. Abundance (01:01:34) Overcoming Common Limiting Beliefs (01:07:29) The Zone of Comfortable Complacency Colin O’Brady is a record-breaking explorer, athlete, and entrepreneur. In the summer of 2018, Colin took on the 50 US High Points. His 13,000-mile journey took 21 days, 9 hours, and 48 minutes. He was also the first person to post on Snapchat from the summit of Everest, which attracted over 22 million viewers. His highly publicized expeditions have been followed by millions, and he has been featured in The New York Times, The Tonight Show, The Joe Rogan Experience, and The Today Show. He regularly speaks on mindset and high performance at Fortune 100 companies like Nike, Google, and Amazon, and his TEDx Talk has nearly 3 million views. His first book Impossible First, is a New York Times bestseller. Connect with Colin: Colin’s LinkedIn: https://www.linkedin.com/in/colinobrady/ Colin’s Website: https://www.colinobrady.com/ Colin’s Twitter: https://twitter.com/colinobrady Colin’s Instagram: https://www.instagram.com/colinobrady/ Sponsored By: Airbnb - Find yourself a co-host at airbnb.com/host Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting Found - Try Found for FREE at https://found.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Resources Mentioned: Colin’s book Impossible First: https://www.theimpossiblefirst.com/ Colin’s book The 12 Hour Walk: https://12hourwalk.com/ Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
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    1 hr and 15 mins
  • Hala Taha: Hook Your Audience in 8 Seconds and Stand Out Online

    Hala Taha: Hook Your Audience in 8 Seconds and Stand Out Online
    Nov 27 2024
    In the crowded streets of social media, many entrepreneurs find themselves struggling to grab attention. But what if you could get your hands on the secret sauce for attention? With the right strategies and tools, you can get your ideal customer to stop scrolling, engage, and stay with you until the very end. In episode one of the YAP Creator Series, Hala Taha shares actionable tactics to hook your audience instantly, keep them interested, and ultimately build trust and loyalty. She reveals how top creators like GaryVee and Alex Hormozi do it, from creating killer thumbnails and click-worthy titles to leveraging powerful storytelling techniques that emotionally connect with viewers and keep them coming back for more. In this episode, Hala will discuss: (00:00) Introduction to the YAP Creator Series (01:16) Thumbnails and Titles: Your First Line of Offense (03:12) GaryVee on the TikTokification of Social Media (10:43) Alex Hormozi on Sparking Curiosity with Numbers (11:22) Action-Based Intro Hooks (14:31) Keeping Viewers Engaged After the Intro (17:47) The Power of Storytelling for Real Impact (19:44) The Three-Step Storytelling Structure (20:53) Level Up Your Content Creation with Opus Clip Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP Episode 291 with GaryVee: https://youngandprofiting.com/gary-vee-my-2024-blueprint-for-building-brand-and-sales-on-social-media-e291/ YAP Episode 198 with Alex Hormozi: https://youngandprofiting.com/alex-hormozi-from-soul-sucking-job-to-120m-in-revenue-how-alex-changed-his-mind-and-built-an-empire-by-age-32/ YAP Episode 198 with Alex Hormozi: https://youngandprofiting.com/alex-hormozi-the-value-equation-how-to-make-offers-so-good-people-feel-stupid-saying-no-e199/ YAP Episode 278 with Sean Cannell: https://www.youngandprofiting.com/sean-cannell-start-a-profitable-youtube-channel-in-2024-part-1-e278/ YAP Episode 279 with Sean Cannell: https://www.youngandprofiting.com/sean-cannell-start-a-profitable-youtube-channel-in-2024-part-2-e279/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
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    23 mins
  • Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | E318

    Rudy Mawer: The Ultimate Direct Response Playbook for Scaling Multi-Million-Dollar Brands | E318
    Nov 25 2024
    At just eight years old, Rudy Mawer was banned from selling on the playground. But that didn't deter his hustler spirit. As a teenager, he created one of the world’s largest gaming communities. By his twenties, Rudy was unstoppable. After moving to the U.S. with big dreams, he launched his first fitness business and scaled it to millions of dollars using bold marketing strategies. He then launched ROI Machines, a direct response agency that has helped scale some of the biggest celebrity and corporate brands. In this episode, Rudy breaks down direct response marketing and paid ads, including how to create great funnels and how to make ads that convert. In this episode, Hala and Rudy will discuss: (00:00) Introduction (02:37) Why Rudy Wants Billionaire Status (04:20) From Playground Hustler to Millionaire at 26 (06:01) The Power of Standing Out (07:56) Small-Town England to Big-Time America (09:32) How Red Became Rudy’s Superpower (14:50) Mastering Direct Response Marketing (18:45) Why Your Paid Ads Aren’t Working (29:05) Cold Traffic, Cracked (29:59) The Ascension Model Explained (30:39) Building a Multi-Touchpoint Strategy (31:41) Ads That Convert, Not Just Impress (37:18) Agencies: Hire or DIY? (39:44) Metrics That Matter Most (44:34) Rudy’s Habits for Success (46:54) Advice for Young Go-Getters Rudy Mawer is a serial entrepreneur, a direct response marketing expert, and the founder of ROI Machines and Mawer Capital. Known as the "Man in Red," he built four multi-million-dollar businesses before the age of 30. Through his top-tier marketing agency, Rudy has generated over $250 million in revenue for A-list celebrities, athletes, and global brands. He holds a master’s degree in Exercise Science and is a recognized member of the Forbes Agency Council. He is also the host of the Living The Red Life podcast, a sought-after speaker, and mentor. Connect with Rudy: Rudy’s Website: https://theredlife.com/ Rudy’s LinkedIn: https://www.linkedin.com/in/rudyred/ Rudy’s Instagram: https://www.instagram.com/rudymawerlife/ Rudy’s TikTok: https://www.tiktok.com/@rudymawer Sponsored By: Teachable - Claim your free month of their Pro paid plan at teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Resources Mentioned: Rudy’s Podcast, Living The Red Life: https://podcasts.apple.com/us/podcast/living-the-red-life/id1662990704 60 Day Hustle: https://imdb.com/title/tt27497339/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
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    1 hr and 3 mins
  • YAPClassic: Steven Kotler, Secrets to Peak Performance in Your 30s, 40s, and Beyond

    YAPClassic: Steven Kotler, Secrets to Peak Performance in Your 30s, 40s, and Beyond
    Nov 22 2024
    When Steven Kotler was a kid, he was skinny, klutzy, and often the last guy picked for any team or athletic contest. Steven spent a lot of his childhood losing fights to jocks. At 53 years old, he decided to conquer his past shame and push his own aging body past preconceived limits. In this episode, Steven discusses how to navigate peak performance as we age and how to keep our use-it-or-lose-it skills. He will also dispel myths about the aging brain and give insight on how to always stay young and profiting! In this episode, Hala and Steven will discuss: (00:00) Introduction (01:30) Debunking the "Long Slow Rot" Theory (02:53) Stradivarius and the Myth of Aging (03:59) "Use It or Lose It": The Secret to Preserving Skills (05:59) Learning Park Skiing at 53 (06:59) Why Old Dogs Can Learn New Tricks (12:16) Outdoor Challenges That Boost Performance (15:55) Mastering New Skills at Any Age (19:00) Social Connections as an Aging Superpower (23:30) Forgiveness as an Anti-Aging Tool (29:44) Fluid vs. Crystallized Intelligence Explained (33:02) Lessons in Flow from a Dog Sanctuary (36:21) The Power of Cross-Generational Friendships (44:26) Lifelong Learning: The Ultimate Advantage (52:29) What Blue Zones Reveal About Thriving (58:10) Flow State: Aging’s Greatest Ally Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. Steven is the author of several bestselling books. His work has been nominated for two Pulitzer Prizes, translated into over 50 languages, and has appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review. Connect with Steven: Steven’s Website: https://www.stevenkotler.com/ Steven’s LinkedIn: https://www.linkedin.com/in/steven-kotler-4305b110/ Steven’s Twitter: https://twitter.com/steven_kotler Steven’s Instagram: https://www.instagram.com/stevenkotler/ Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING Found - Try Found for FREE at https://found.com/profiting Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify Indeed - Get a $75 job credit at https://indeed.com/profiting Teachable - Claim your free month of their Pro paid plan at https://teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Resources Mentioned: Flow Research Collective Radio: https://www.stevenkotler.com/radio Flow Research Collective: https://www.flowresearchcollective.com/zero-to-dangerous/overview Steven’s book, Gnar Country: Growing Old, Staying Rad: https://www.amazon.com/Gnar-Country-Growing-Old-Staying/dp/0063272903 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
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    1 hr and 12 mins
  • Stephanie Harrison: The Old Model of Happiness Is Dead, Design a Business That Fuels Your Joy | E317

    Stephanie Harrison: The Old Model of Happiness Is Dead, Design a Business That Fuels Your Joy | E317
    Nov 18 2024
    Stephanie Harrison had a dream job in New York City, a beautiful apartment, and all the signs of success. But deep down, she felt empty. To find happiness, she worked hard at perfecting herself and achieving more, but all she found was loneliness, depression, and a lack of fulfillment. After going through a breakdown, she started studying the psychology of happiness and made changes that transformed her life. Taking what she learned, she founded The New Happy, a movement that has helped thousands of people find fulfillment. In this episode, Stephanie explains how living authentically, building connections, and focusing on giving back can lead to a happier life, even under the pressures of building a business. In this episode, Hala and Stephanie will discuss: (00:00) Introduction (02:24) The Old Model of Happiness and Its Lies (04:00) The Trap of Chasing Perfection (06:43) Her Journey to Understanding Happiness (10:56) Unhappiness in America (12:20) Entrepreneurship and Mental Health (13:00) The Real Cost of Capitalism on Well-Being (15:00) What is 'The New Happy' Philosophy? (18:00) Self-Worth: Finding Value Beyond Achievement (21:59) Extrinsic vs. Intrinsic Goals: The Happiness Divide (29:59) Practical Steps to Living Authentically (30:00) A Daily Practice for Happiness (34:00) Loneliness: A Lack of Giving, Not Just Receiving (36:22) The Power of Gratitude (49:19) Understanding Self-Worth (55:05) The Key to Long-Term Happiness Stephanie Harrison is the founder of The New Happy. With a Master's in Positive Psychology from the University of Pennsylvania, she also developed well-being programs as Director of Learning at Thrive Global. She’s the host of The New Happy Podcast and author of New Happy, where she debunks myths about success and shares a fresh, science-backed approach to joy. Stephanie's work has reached millions through social media, her book, and major platforms like Forbes and CNBC. She regularly speaks to leaders at Fortune 500 companies about creating supportive environments. Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING Found - Try Found for FREE at https://found.com/profiting Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify Indeed - Get a $75 job credit at https://indeed.com/profiting Teachable - Claim your free month of their Pro paid plan at https://teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Connect with Stephanie: Stephanie’s Website: https://www.stephanielharrison.com/ Stephanie’s LinkedIn: https://www.linkedin.com/in/stephanieleighharrison Stephanie’s Instagram: https://www.instagram.com/stephaniehson/ Stephanie’s TikTok: https://www.tiktok.com/@stephaniehson Resources Mentioned: The New Happy: https://www.thenewhappy.com/ Stephanie’s Book, New Happy: Getting Happiness Right in a World That's Got It Wrong: https://www.amazon.com/New-Happy-Getting-Happiness-Right/dp/0593541383 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
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    1 hr and 5 mins
  • Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint

    Hala Taha: Skyrocket Your Sales with My Proven Webinar Blueprint
    Nov 15 2024
    Before becoming a “webinar queen,” Hala Taha relied on social media posts and pricey ads that didn’t quite hit the mark. While she had built a large following, converting her followers into paying clients was a constant struggle. After pouring time and money into traditional methods, she decided to try something different. That’s when she discovered the power of webinars. Today, webinars have helped her generate millions in sales. In this episode, Hala shares the exact formula she used to scale her online business and drive six-figure sales using webinars. In this episode, Hala will discuss: (00:00) Introduction (00:22) Why Teachable is a Game-Changer for Course Creators (01:49) My Journey to Course Creation (05:34) The Challenges That Almost Stopped Me (08:15) How I Discovered the Magic of Webinars (09:17) From Beginner to Webinar Pro (11:00) The Surprising Benefits of Webinars (14:45) The Webinar Blueprint (16:18) The Psychology Behind a Killer Introduction (31:09) How to Educate Without Overwhelming (44:57) Keeping Your Audience Hooked (45:39) Seamlessly Transitioning from Content to Offer (46:45) Using Commitment Questions to Close the Deal (48:35) How to Stack Your Offer for Maximum Impact (56:13) Why Teachable is the Ultimate Course Platform (01:03:15) Metrics for Tracking Webinar Success (01:07:02) Case Study: Miss Excel's Webinar Strategy (01:22:14) Q&A: Tailoring Webinar Strategies to Your Business Try Teachable for FREE: Claim your free month of their Pro paid plan with code PROFITING at https://teachable.com/ Resources Mentioned: Teachable Full Webinar: https://youtu.be/hkvhHnX1W0M LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
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    2 hrs and 7 mins
  • Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | E316

    Kat Norton: Niche to Riches, How I Made Millions Teaching Excel on TikTok | E316
    Nov 11 2024
    When the COVID-19 pandemic hit, Kat Norton discovered TikTok and found it odd that there was no Excel content on the platform. She decided to start posting dance-infused tutorials, and her videos went viral. She then launched multiple Excel courses that quickly generated more income than her corporate salary. This allowed her to leave her job and turn Miss Excel into a multimillion-dollar business. In today’s episode, Kat shares how she transformed her love for dancing and spreadsheets into a viral sensation and a lucrative business. She also breaks down her strategies to go viral, monetize her passion, and build a sustainable business. In this episode, Hala and Kat will discuss: (00:00) Introduction to Kat Norton, Miss Excel (02:07) Kat's Early Career and Corporate Journey (03:41) The Birth of Miss Excel During the Pandemic (05:19) Going Viral on TikTok and Instagram (06:33) Mindset and Inner Work for Success (08:52) Authenticity and Polarity in Social Media (20:53) Monetizing Miss Excel and Course Creation (29:54) Excel vs. Google Sheets: Strengths and Uses (32:15) Promoting Courses Through Webinars (33:15) Affiliate Program Success (35:10) Webinar Retargeting Strategies (36:50) Engaging Webinar Techniques (39:14) Effective Course Selling (47:06) Driving Webinar Attendance (49:02) Expanding Revenue Streams (57:23) Balancing Work and Creativity Kat Norton is the founder and CEO of Miss Excel, the viral brand that transformed Excel tutorials into engaging, must-watch content for over a million followers. Since launching in 2020, Kat's courses have empowered thousands while rapidly scaling her business to multimillion-dollar success. She has been recognized by Forbes as a Top Social Media Influencer of 2021 and featured in top media outlets, including Forbes, CNBC, and Bloomberg. Today, her business generates over $2 million annually, enabling her to work just a few hours daily while traveling the world. Connect with Kat: Kat’s Website: https://www.miss-excel.com/ Kat’s LinkedIn: https://www.linkedin.com/in/kat-norton-7187aa58/ Kat’s Instagram: https://www.instagram.com/miss.excel/ Kat’s TikTok: https://www.tiktok.com/@miss.excel Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING Found - Try Found for FREE at https://found.com/profiting Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify Indeed - Get a $75 job credit at https://indeed.com/profiting Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Resources Mentioned: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza: https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
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    1 hr and 11 mins