Have you ever wondered what it would be like traveling on tour with big name music performers. Well, today's guest Marita Taglialatela has done just that. How do the artisitic creativity and touring structure get along. Find out with this interesting interview!

How do you improve on great? Rita's Italian Ice is a national phenomenon with successful shops across the country. But the company is constantly looking to build on that success. Brianne Barket, Senior Diretor for product development at Rita's, discusses how new products are conceived, optimized and introduced to the brand's enthusiastic consumers. Brianne was a terrific guest and the interview was conducted by our student producers, Joe and Mackenzie.

Everyone is back on campus and we had a great discussion about Marketing topics. Mackenzie brought up Brat Summer, the Chipotle-Spirit Halloween tie-in, and Skims; Joe talked Reebok's rebirth, Angel Reese's brand and promo by Reese's!; Sheri railed on the state of B2B branding and what has happened to GE; Jim admired the Kelce brothers brand and podcast deal, Lyft's anti surge pricing efforts, and brands' campus marketing. The team opined on Stanley's strategy to expand beyond beverage bottles ... and our favorite brand's and why they earned our loyalty. Enjoy!