• You Better Buckle Up … The Future Of Marketing Is Here And It's Going To Get Bumpy

  • Jan 17 2022
  • Length: 12 mins
  • Podcast

You Better Buckle Up … The Future Of Marketing Is Here And It's Going To Get Bumpy

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  • Summary

  • Marketing’s 4 Ps:

    1. Price
    2. Product
    3. Promotion
    4. Place


    Impact of New Technologies:

    • artificial intelligence
    • augmented reality
    • 5G connectivity
    • Internet of Things
    • Smart speakers
    • Wearables
    • Blockchains


    Leading to increased levels of:

    • Consumer insights
    • Real-time interactions
    • Hyper-targeted, hyper-relevant consumer engagement

    Marketing’s History

    • Better product … tell consumers
    • Consumer psychology
      • Relationship
      • Affinity
      • Status
      • Attractiveness
      • Joy
      • Success
    • Internet & data driven
      • Not just online
        • Direct mail
        • Direct response ads
      • One-to-one … individualized messaging
    • Social Media & mobile
    • New technologies
      • Exponential increase in data
      • Real-time interactions
      • Decline of sales funnels
      • Expectation of great products and experiences
      • Positive impact on society

    Success factors

    • Authenticity
    • Immersive
    • Real-time
    • Sensible and sensitive
    • Remote delivery and management
      • Logistics
      • Experiences
      • Demos
      • Training


    Marketers’ needs

    • Open-minded
    • Technology savvy


    Content

    Messaging

    Imaging

    New devices

    Complexity


    Collect, analyze, and leverage data


    Mission

    • Brand building
    • Reputation management
    • Drive business growth
    • Create platforms for sustained competitive advantage
      • Platform
      • Partnerships
      • intellectual property
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