Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2!

Today, we're discussing:

• WICKED vs. Gladiator II marketing strategies — what worked? And why?
• Instagram's new reset feature
• Sabrina Carpenter's Nonsense Christmas trailer
• Threads has seen 35 million new users in November (Axios)
• Black Friday ads go simple
• College Bowl season begins (RIP Pop-Tarts Mascot)

On today's WORK BREAK:

• A very WICKED Recap
• Gladiator II Recap
• The Silence of the Lambs Recap
• Yellowstone Recap

Episode Sources/Links:

• Box office numbers via FastCompany
• WICKED Collabs via Hollywood Reporter
• COLAssuem recap via Yahoo! Entertainment
• Gladiator 2's big ad buy via The New York Times
• Instagram reset feature news via Meta
• 35 million new Threads users via AXIOS

Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?!

On Work Break: Love Is Blind and The Substance

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Greetings from my post-NYC recovery! In this episode, I'm breaking down Advertising Week! It was my first time attending and I'm diving into ALL of it. From top learnings and takeaways (Terry Crews #1 fan alert!) to my tips if you plan to go next year! Plus: is it worth attending?

ALSO! I kick off the show by sharing some news about Working Girl Talk's future. Thanks for your patience as I've grappled with the direction this show needs to go in order to provide the most value. I'm SUPER excited for this new chapter and I hope you are too.

Buckle up, my pop culture-obsessed marketers we're heading into a new era!❤️

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