In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively. You’ll get valuable insights on how to start and grow an online business, make the most of your webinars, and turn leads into sales.

Listen to the full episode to hear:

• Brian's journey from corporate employee to seven-figure entrepreneur
• Strategies for scaling online businesses and generating passive income
• Tips for creating and structuring effective webinars
• An introduction to my 100k Method and automated sales funnel strategies

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast series: https://www.gillianperkins.com/the-100k-method
• Listen to my interview with Brian: https://www.gillianperkins.com/blog/two-million-dollar-businesses-in-just-two-years

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve call framework and gives practical advice on staying authentic during sales calls. Plus, we hear some amazing success stories from his clients who have used this strategy to grow their businesses.

Listen to the full episode to hear:

• How to use free "serve calls" to sell high-ticket coaching programs
• John Meese’s six-step framework for running effective serve calls
• Tips for staying authentic and empathetic during sales conversations
• Real-life success stories of clients who grew their businesses using this strategy

FREE Resources to Grow Your Online Business:

• Grab your FREE Ebook from John: https://www.servetosellbook.com/perkins
• Learn more about John: https://johnmeese.com/
• Behind the scenes of my sales funnel: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.

Listen to the full episode to hear:

• The detailed plan and strategies I’m using to grow my digital brand to a million dollars in 2025.
• How I’m diversifying my income with coaching, membership, and online courses.
• The specific steps and calculations I’ve mapped out to reach my financial goals.
• Why building trust with affordable products is key to boosting sales of higher-priced offers.

FREE Resources to Grow Your Online Business:

• Here's the link to download the free "funnel math" calculator: https://gillianperkins.com/funnel-math/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture those relationships and lead to higher conversion rates. Ready to learn how to build lasting relationships and increase conversions through value-driven marketing? Tune in now to discover actionable strategies you can start using today!

Listen to the full episode to hear:

• Why focusing on audience value leads to better long-term results than chasing quick sales.
• Strategies for building stronger relationships through content, webinars, and email sequences.
• How “Win-Win Marketing” can boost your conversion rates by prioritizing trust and connection.

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I’m joined by success coach Gabe Cox to dig deep into one of the most effective strategies for writing copy that truly resonates: verbatim messaging. We’re breaking down how using your customers’ exact words—not just guessing at what they want—can lead to major boosts in your conversion rates. I’ll also walk you through the DMO framework (Desires, Motivations, Obstacles) that I rely on to uncover those golden insights directly from your audience. If you’ve ever struggled to connect with your customers or feel like your messaging is falling flat, this episode is packed with actionable tips to help you turn things around.

Listen to the full episode to hear:

• How verbatim messaging can transform your copy by using your customers’ exact words.
• An introduction to the 100k method and how it leverages customer language to boost conversions.
• A step-by-step breakdown of the DMO framework (Desires, Motivations, Obstacles) for gathering valuable customer insights.
• Practical tips for better understanding your audience and crafting messages that truly resonate.

FREE Resources to Grow Your Online Business:

• 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I sit down with Gabe Cox to explore a game-changing strategy we use in our programs—incremental validation. This approach is crucial for ensuring the success of our students as they build their businesses. We break down why it's so important to validate each step when creating funnels and launching new products. From truly understanding what your customers want to fine-tuning your marketing strategies, we share actionable insights on how incremental validation can transform your approach. Whether you're just starting out or looking to optimize your existing processes, this episode offers practical advice you can start implementing right away.

Listen to the full episode to hear:

• How to apply incremental validation to build successful funnels and launch products.
• Proven strategies to ensure each step in your process is validated for success.
• The importance of understanding customer demands at every stage.
• Practical tips for optimizing your marketing strategies with incremental validation.

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I delve into the challenges of engaging audiences with online content. I explain the delicate balance between appearing too corporate and too casual, emphasizing the importance of presenting an authentic persona that resonates with viewers. I also highlight the power of being controversial and honest to drive engagement. Additionally, I provide details on a free training I offer to help entrepreneurs scale their businesses through effective sales funnels.

Listen to the full episode to hear:

• Discussing the challenges of engaging online audiences
• Balancing between appearing too corporate and too casual
• Emphasizing the power of authenticity, controversy, and honesty to drive engagement
• Offering details on a free training to help entrepreneurs scale their businesses through effective sales funnels

FREE Resources to Grow Your Online Business:

• The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I'm joined by my business colleague Gabe Cox to explore the evolution of course pricing. We delve into the reasons behind these changes, the context influencing them, and strategic takeaways for effectively pricing digital products. From my initial flops to our successful six-figure strategies, Gabe and I share invaluable insights on incremental validation, audience engagement, and balancing value with affordability.

Listen to the full episode to hear:

• The reasons and context behind changes in course pricing over the years.
• Strategies for effectively pricing digital products.
• Insights from initial failures to successful six-figure strategies.
• Tips on incremental validation, audience engagement, and balancing value with affordability.

FREE Resources to Grow Your Online Business:

• 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method/
• How I Turned my $29 Online Course into a 6-Figure Success: https://www.gillianperkins.com/100k-workshop-registration-page
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins