It’s fair to assume most of us are skeptical of customer service today. Service providers seem to say the right things to get the sale, then they ghost you.

We want to feel important as customers. We want someone to understand our wants, our needs and then be honest in helping us make our decisions. Do that and we’ll gladly become customers… REPEAT customers.

But that doesn’t seem to be the focus of service providers.

True - we also need to bear some of the responsibility. Some of us don’t want to be helped or even talked to when we go into a store. You can’t blame us with how inundated with messages we are daily (thousands and thousands of times daily just on our social media channels).

In this episode, the lost art of customer service, is it a problem? Or an opportunity?

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When your heart says one thing, but your head says another… How do you choose?

Do you use logic to make sound and rational decisions for the best outcome?

Or, do you lean on emotion to feel your way through the situation? 

The sisters reveal stories of their own personal and business tugs-of-war, and what ultimately won… 

In this episode, if you’re thinking of important life changes, you’re being influenced by both emotion and logic right now. Should you think it through? Or feel it through?

Our website https://thesisterbrand.com/
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You don’t need a BUSINESS to have a BRAND.

Knowing who you are and what you stand for (and don’t) is all part of your personal brand. Just think of who you admire - chances are you’re aligned with their BRAND.

No, that doesn’t mean you don’t need a logo… LOL (although there are exceptions - listen to find out!)

Think of  your brand as living with intention as your authentic self. Your personal brand is also the backbone of small business branding - different but relative. 

Building and owning your personal brand helps you attract aligned people, employers, and relationships… You gotta define it, establish it, generate awareness of it, and be unapologetic. When you do - that’s when the magic happens. 

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