• Why ethnography is more important than ever

  • Sep 8 2022
  • Length: 12 mins
  • Podcast

Why ethnography is more important than ever

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  • Summary

  • Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and why immersion studies are as important than ever.
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