Hello, and welcome to why on earth would I need a social media manager? I don't want to hire anyone. I could do it myself. My nephew is 17 and they could do it for me for free that's. Right today, we are stamping out ignorance answering questions and laying down some truth as to why you might want to consider hiring a social media manage for your business on today's straight shot, marketing podcast, welcome back everyone. My name is not Steve Harvey, and I'm not the guy from tool time or Richard Dawson. And this is not family feud. My name is Jennifer Bennett and you are watching or listening to straight shot marketing podcast. The show where we discuss how marketing impacts everyday life. And today we are continuing our social media series with an episode on why you may want to consider hiring a social media manager and what they do and why you might need them. So, Zachary, let's discuss. Let's start with the first big question. Why uh? Number one reason why you'd want to consider hiring a social media manager to work for your business is because of how important social media has become inside modern business marketing strategies. Right. 73% of all business marketers agree. Oh, this feels like a crest commercial. Doesn't it. 73% of all business marketers agree that social media is effective. If not very effective. For their business, 90.4% of all millennials, 77.5% of gen X-ers and 48.2% of baby boomers are on social media. That's the vast majority of all of us users spend an average of three hours a day. Using social media and more than half of them are using it to research products and find out more about companies about businesses like yours. 71% of customers have had a positive experience with a brand using social media and will therefore. Talk about it. It isn't that what all of us want is to start that word of mouth chain. Right? So we want people to talk about you. I could go on and on and on with statistics, but bottom line. And I've said this before, social media is now very important. For business, social media is where under-priced attention is available today. Now the early adoption period is now over. It is now known that social media is effective, that it works and majority adoption has already started. So it won't be long before it won't be considered under-priced anymore. So once the big corporations make the move from majority TV and radio to majority social media, it's going to be a lot more difficult for smaller businesses to buy social media media. So because of the law of supply and demand, there's going to be less available. And then when that happens, the cost goes up. Absolutely. And that is why it is the number one. Now the second reason will be because it will save you time. If you hire someone, time is a very valuable resource. As a business owner, you need to spend your own time in areas that will benefit your business the most. Right? So what's going to benefit you the most. Where are the areas that you have the most skill and the most expertise so that you're making wise use of this valuable resource? We call time. Now we, aren't going to get into a bunch of details today, but over the next few episodes in this series, we're going to be discussing all of the nuts and bolts of how businesses participate in social media. And when we do that, you will be able to see just how much is involved in proper participation, proper marketing of your business through social media. It takes a lot of time, time that you should be spending on whatever your main craft or product or service actually is. The world of social media has grown so large. There are so many different platforms that each have their own nuances, their own algorithms, their own audiences and their own rules and the separate ways that you have to work with them. It can be quite a lot. Well, we will definitely dive into that generally later today. And in detail in those few future future episodes, you keep talking about, I like, I like how we have episodes that always elude to other episodes. We'll use the forward or backwards. Thanks. There is more than just volume of work. Yeah. There's also a lot of expertise that's necessary to know all of that. You know, there are many, many platforms and you have to know about each one. And there's also the fact that the details are constantly changing all the time. Social media and technology are in tandem and as everybody knows. Technology changes constantly. So keeping up with that, keeping up with all of it in your mind while doing all of this work, it, it can be a lot. It's a full-time job by itself. Particularly when you start to add in the creative aspects of the job. And the impact of social media, that importance brings up another thing. It's serious business. Now it's called big tech and those rules aren't jokes to them compliance. Yes, that's important too, because you can get banned or shadow banned, not only on the platforms themselves, but by. The audiences as well....
