• What’s the Cannes Plan?

  • Aug 30 2024
  • Length: 44 mins
  • Podcast

What’s the Cannes Plan?

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  • Summary

  • When it comes to Cannes, South Africa has a history of punching way above its weight. But not this year. What’s shifted? What is needed to get back up on that global stage? Is it an industry issue, an agency issue or is it simply not a priority anymore?

    Join our SA Cannes judges Keith Manning, Executive Creative Director at TBWA Hunt Lascaris, Zee Ntuli, a director from Darling Films, and Thandeka Gilbert, Creative Group Head from McCann Joburg, as they discuss our performance and their experiences at this year’s Cannes Lions awards.

    00:00 South Africa's Struggle at Cannes Lions
    01:54 Judging the Industry Craft Category
    03:10 Judging the Film Craft Category
    04:49 Challenges in Judging and Producing Work
    08:22 The Importance of Craft and Time
    11:22 Agility vs. Quality in Advertising
    16:02 Breaking the Cycle and Innovating
    21:32 Embracing Local Identity in Film Craft
    22:44 The Importance of Authenticity and Originality
    24:09 Challenges with Client Approval Processes
    27:16 Understanding Client KPIs for Better Results
    30:55 Building Creative Communities and Fandoms
    35:30 The Role of Bravery in Creative Success
    40:11 Incorporating Creative Accolades as KPIs
    43:23 Final Thoughts Creative Circle website · Kagiso Media Radio
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