• What's marketing got to do with it? | Ashna Patel

  • Jan 30 2025
  • Length: 18 mins
  • Podcast

What's marketing got to do with it? | Ashna Patel

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  • Summary

  • Episode 170: Ashna Patel made a career pivot last year, and she has some valuable learnings after leaving customer success for marketing.

    ⏱️ Timestamps:

    00:00:00 - Intro

    00:01:26 - Defining customer success beyond post-sale

    00:03:33 - Bridging customer success and marketing

    00:05:09 - The fragile yet vital connection

    00:08:39 - Breaking silos: marketing as a secret weapon

    00:10:25 - Aligning promises with delivery

    00:13:10 - Communication: the cure for assumptions

    00:14:40 - Silos vs. the customer experience


    📺 Lifetime Value: Your Destination for GTM content

    Website: https://www.lifetimevaluemedia.com


    🤝 Connect with the hosts:

    Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

    JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

    Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/


    👋 Connect with Ashna Patel:

    Ashna's LinkedIn: https://www.linkedin.com/in/ashnapatel92/

    Mentioned in this episode:

    LTV Shop

    Matik

    SundaySky

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