Trailblazing through the automotive industry, Ray Selvey has navigated a career filled with challenges and triumphs, breaking barriers in a traditionally male-dominated field. Her passion for cars ignited in her youth and has fueled her journey from e-commerce management to becoming a director of sales and general manager. In our latest episode, Ray uncovers the lessons learned from her groundbreaking career and why authenticity and determination are keys to success. She shares how her unique approach to sales has not only paved the way for her but has also inspired others to challenge the status quo.

We also explore the seismic shifts in the automotive sales process driven by technological advancements. Ray recounts the transition from managing sales with note cards to embracing CRM systems and data analytics, highlighting how these tools have revolutionized customer experience. Her reflections on mentorship and the importance of empathy, transparency, and personal accountability offer invaluable insights for sales professionals seeking to thrive in an ever-evolving landscape. As dealerships adapt to digital tools, Ray emphasizes the need for a seamless, customer-centric approach to car buying, ensuring both buyers and salespeople enjoy the process.

Finally, we delve into the critical role of an optimized online presence for automotive dealerships. Ray discusses strategies for enhancing automotive website conversion rates and the importance of providing comprehensive, user-friendly experiences. Her thoughts on leadership, the future of the industry, and the power of networking underscore her commitment to empowering others and fostering a supportive professional community. Join us in celebrating Ray Selvey's remarkable contributions as she shares her vision for a dynamic and innovative automotive future. Connect with her on LinkedIn to gain further insights from her wealth of experience.

What's Going On?...with Shaun is back with one of the brightest minds in the automotive industry. Bill Playford, is a Founder at Dealerknows and a deeply experienced veteran of the car business. I've known Bill long enough to not remember how many years it's been. His automotive experience includes retail inside dealerships, technology providers, true data science, and expert, results-based consulting. If you're not connected with Bill, start with Linkedin as this is where he drops thought provoking articles he doesn't need chatGPT to write and they are worth reading.

During the episode, we talk about Bill's journey in revolutionizing car sales through online transactions and lead scoring technology, his evolving views on Business Development Centers (BDCs), management challenges within dealerships and advocacy for a fresh approach to training staff to be the best version of themselves. We also talk about the upcoming Dealerknows Summer Camp event and invite automotive professionals to attend. I hope you enjoy this listening to this episode as much as we enjoyed capturing it.

Ladies and Gentlemen...Bill Playford.

Shoutout to Hired Guns for producing this podcast. Check them out for yourself at www.hiredgunsagency.com

In this podcast episode, Shaun finds out what's going on with the CEO of Reunion Marketing, Dave Spannhake. After a brief chat about their shared love for the Texas Rangers and their first ever World Series win, the discussion quickly turned to Google and the automotive industry. Dave, expresses frustration over Google's decreased support and increased automation, and reduced assistance for dealers. He criticizes Google's verification process and the impact of their policies on small businesses.

They also discuss the evolution of Google Ads, its impact on small businesses, and the potential reputation risk for Google. The episode concludes with hopefulness and a call for more transparency and open communication from Google. It's clear to see and hear Dave's passion and care for the businesses that trust his company to provide premium quality services. Enjoy!