What's Going On?...with Shaun is back with one of the brightest minds in the automotive industry. Bill Playford, is a Founder at Dealerknows and a deeply experienced veteran of the car business. I've known Bill long enough to not remember how many years it's been. His automotive experience includes retail inside dealerships, technology providers, true data science, and expert, results-based consulting. If you're not connected with Bill, start with Linkedin as this is where he drops thought provoking articles he doesn't need chatGPT to write and they are worth reading.

During the episode, we talk about Bill's journey in revolutionizing car sales through online transactions and lead scoring technology, his evolving views on Business Development Centers (BDCs), management challenges within dealerships and advocacy for a fresh approach to training staff to be the best version of themselves. We also talk about the upcoming Dealerknows Summer Camp event and invite automotive professionals to attend. I hope you enjoy this listening to this episode as much as we enjoyed capturing it.

Ladies and Gentlemen...Bill Playford.

Shoutout to Hired Guns for producing this podcast. Check them out for yourself at www.hiredgunsagency.com

In this podcast episode, Shaun finds out what's going on with the CEO of Reunion Marketing, Dave Spannhake. After a brief chat about their shared love for the Texas Rangers and their first ever World Series win, the discussion quickly turned to Google and the automotive industry. Dave, expresses frustration over Google's decreased support and increased automation, and reduced assistance for dealers. He criticizes Google's verification process and the impact of their policies on small businesses.

They also discuss the evolution of Google Ads, its impact on small businesses, and the potential reputation risk for Google. The episode concludes with hopefulness and a call for more transparency and open communication from Google. It's clear to see and hear Dave's passion and care for the businesses that trust his company to provide premium quality services. Enjoy!

Well it's about time!!! Long overdue, but worth the wait, my long-time friend from the car business Eliana Raggio finally joined me for an episode. Eliana is well known in the automotive industry as the Webinar Goddess. In addition, she is an intelligent, thoughtful marketer, public speaker, US Navy Veteran, wifey of Mike, mother of Tristan and the kind of friend and colleague we all wish we had more of. Recently, Dealer eProcess recruited Eliana to join their leadership team as Chief Marketing Officer and I'm still cheering the decision. In this episode, we cover a lot of ground and I guarantee you'll enjoy finding out What's Going On with Eliana Raggio. Enjoy!