• What exactly is an Econometrician? With Joy Talbot and Josh Smith

  • Oct 4 2024
  • Length: 44 mins
  • Podcast

What exactly is an Econometrician? With Joy Talbot and Josh Smith

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  • Summary

  • Outside of a select few industries and media and marketing specialists, the world of Econometrics is a mysterious one. Why, when and where are econometric techniques utilised? Where did they come from? What benefits do they bring to business? Are Marketing Mixed Modelling and Market Mix Modelling the same thing? And, no matter what you call it, what is it useful for?

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