In this episode of The Marketing Podcast for Local Businesses, Josh and Adam continue our deep dive into the key steps involved when hiring an SEO agency. This is the second part of our series, focusing on the critical process of keyword research for local businesses.

Key Points Discussed:

• Comprehensive Keyword Research:

  • Understand the importance of your SEO agency conducting thorough keyword research that covers sectors, locations, and specific products or services. We discuss the significance of identifying relevant keyword combinations, such as "Service 1 in Location X," to target local searchers effectively.

• Keyword Documentation and Analysis:

  • Learn about the creation of a detailed document by your agency, showcasing each keyword along with its search demand and your current ranking positions. This document serves as a foundational tool for understanding your keyword landscape and planning your SEO strategy.

• Strategic Keyword Selection:

  • Discover the importance of having a conversation with your agency to decide which keywords to target. We delve into the factors influencing keyword selection, such as competition level and the potential profitability of services associated with specific keywords. This strategic approach helps prioritize efforts for maximum impact.

Join us as we explore these essential aspects of keyword research, providing you with insights and strategies to ensure your SEO campaign is targeting the right keywords for your business. This episode will empower you with the knowledge to collaborate effectively with your SEO agency and make informed decisions.

Tune in to gain valuable tips on mastering keyword research and setting your local business up for SEO success.

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For a 20% exclusive discount on SEO or Website Design services, quote 'PODCAST20' and contact:

Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com

Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london