• What Does It Mean to “Optimize a Funnel,” Anyway?

  • Feb 23 2024
  • Length: 12 mins
  • Podcast

What Does It Mean to “Optimize a Funnel,” Anyway?

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  • Summary

  • If you’ve dabbled in sales and ads at all, you’ve probably heard the phrase “optimize a funnel.”

    People tell us all the time that we need to be optimizing our funnels…so much that at this point, it’s kind of just a jumble of words.

    What does it even mean to optimize a funnel? What do we actually have to do?

    Lots of people just try to guesswork their way through it…but thankfully, you found us, so you don’t have to!

    We’re going to go over exactly what it means to optimize a funnel: why it’s important, what you actually have to do, and the mistakes you want to avoid.
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