...Nearly all of which require us to constantly be more, do more, and especially buy more.

On top of that, we are constantly told that our safety is at stake: politicians, newscasters and marketers use fear mongering tactics to fuel flames of outrage and division… Exploiting our fear of rejection, our fear of failure, and our biggest deepest scariest fear, that we’re not enough.

How do we turn things round?

Maybe it starts with another question:

What if we weren’t so susceptible to fear?

What if instead of being fuelled by fear… our lives and businesses could be anchored in joy?

What if bit by bit, we could build an entire world that operates this way? Focusing not on what divides us, but by what connects us… joy.

Welcome to the Joy First podcast, the place for good, hard-working folks who want to live a full and joyful life, and leave the world a better place for the next generation, but don’t know where to start.

If you identify as a perfectionist, a high-achiever, a workaholic, or parent and you want to experience less fear, anxiety and stress… and more joy… but struggle because you are just so busy surviving - you’re in the right place.

Hi, I’m your host J.Nichole Smith, you can call me Nic.

I am an artist, author, creative consultant and marketing expert who builds profitable brands, products and campaigns that have one job: sell joy.

I've spent 20 years selling joy for huge brands like Purina, Fosters and Columbia hospitality as well as best-selling authors, tech startups, B corporations and Fortune 500 companies... and a few of my own successful brands as well. Through this work, a Masters in Marketing and decades of talking to real people about the things they love, I’ve developed a unique talent for understanding, capturing, conjuring and selling joy.

For over a decade I've been a mentor to other creatives and female Founders, sharing my insider expertise on colour psychology and the joy first way of living and working.

Here in the Joy First podcast we will explore why and how to put joy first in a world that rewards hustle over happiness.

Joy isn’t extra

You don’t have to earn joy

Joy is your birth right, your medicine, and your resistance.

In this show you can expect inspirational personal stories, deep-dives into the science of joy and practical how-to’s involving tools like colour psychology. The longer you’re here, the easier and more automatic it will feel for you to notice, prioritise and share joy each day… so that you can step into the kind of living and working that makes you feel good, look great, love better and live longer… Together we CAN co-create a joy first world.

Let's start now!

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