When Kate Phillips left a career in marketing to become a recipe creator, she thought she had bid farewell to a life of ROI and brand development.

Then one day, she went viral. And then she went viral again. And again.

186,000 followers later, she realised that marketing has a way of sneaking back around on you.

On this episode of The Marketing Matinee, I speak with Kate about her journey from B2B marketer to making it as a food content creator.

We cover:

🤷 Why creators can't ignore brand when starting out

🏆 How to capitalise on that 'viral moment'

😅 The pressure to keep one-upping yourself as a content creator

💸 The ROI that matters in food content

When does a company website start looking a little... bloated?

On this week's episode of The Marketing Matinee, MJO talks with the MD of web agency brand new notebook Tom Garfield about the latest trends in corporate pages.

Plus, on the panel, he'll be joined by brilliant Alice Widger 🥛 from Milk it Digital, and Sue Fisher from LostAtSea Marketing to talk SEO, LinkedIn cringe, and what to do about marketing's age discrimination problem.

"We Need to Talk with MJO" is now "The Marketing Matinee".

For our first show, we’ll be talking to Livvy Moore, who is the creative director at This Here, about why sports brands need to be asking better questions when it comes to marketing to women.

Plus, Rowena Wilding from Wilding Marketing will be joining me on the We Need to Talk panel, where we’ll be exploring WTF a fractional CMO does, and whether we’ve found the worst LinkedIn ad of all time.