Now that Halloween’s over we’re switching into holiday mode – between our own Christmas decor and planning our annual Arcade holiday party! Since we’re in the festive mood, our team is putting together our first ever Gift Guide (linked below). We also chat about our tips for surviving winter in Calgary, campaigns we’re loving from Zara and GAP, and trends around Gen Z, movies and nightclubs.

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 01:00 – Starting to get in the holiday spirit (by buying more Christmas trees).
• 09:00 – Tips to survive winter in Calgary.
• 12:20 – Big Thing #1: Zara is starting a pre-owned platform (and we love it).
• 22:00 – Campaigns we’re loving from Zara and GAP.
• 25:00 – Our experiences working in retail.
• 28:00 – Big Thing #2: Adolescents favorite thing to do = movies.
• 35:00 – Skibidi?
• 39:00 – TikTok is changing the way Gen Z talks.
• 43:40 – Big Thing #3: UK nightclubs are going to be extinct by 2030. What are people into instead?

Show notes:

• Arcade’s TikTok account: https://www.tiktok.com/@helloarcade
• The SCAN CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the
• Books: How to Winter by Kari Leibowitz, PhD & Wintering by Katherine May

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Is flag football the future of the NFL? Why is Instagram lowering video quality for certain users? And what’s on our Christmas list this year? For this week’s Big Things we’re talking about social media, marathons, SNL and more. Be sure to subscribe, follow and rate the show if you’re enjoying it!

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 01:00 – What we’ve been up to and highlights from The Gathering summit (Gary Vee, the NFL, sonic branding, huge brands & more).
• 10:00 – The most important part of the conference: Our team karaoke picks.
• 12:00 – Big Thing #1: Why is Instagram lowering the video quality on videos that don’t get as many views?
• 16:00 – Ideas to improve your Instagram engagement.
• 20:00 – The role of IG highlights.
• 23:00 – Mitzi can’t stop crying at the New York Marathon.
• 29:20 – We can’t stop singing Domingo (is SNL back on the rise?).
• 31:40 – On our Christmas list this year.
• 40:00 – Big Thing #3: Morgan Stanley is now letting investors invest in a portfolio tied to sports.
• 45:00 – Flag football and the future of the NFL.

Show notes:

• Arcade’s TikTok account: https://www.tiktok.com/@helloarcade
• SCAN 👀 CLUB’s 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

This week on Big Things: olive oil is the gift of the season, modern parenting is bad for your health and Instagram doubles down on group chats. We share a teaser about our upcoming holiday gift guide, a shocking stat about working moms and get annoyed about Snapchat (again).

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 01:00 – What we’ll be chatting about today.
• 01:40 – Thing 1: Olive oil is set to replace bottles of wine this holiday season.
• 05:00 – What gifts we will be giving this year.
• 8:50 – Mitzi develops an emotional connection with a chicken.
• 11:12 – The upcoming special addition of SCAN 👀 CLUB.
• 14:00 – A little teaser about our halloween costume (tune in next week on YouTube to see it).
• 18:20 – Thing 2: Modern parenting is so stressful that the U.S. Surgeon General released an advisory about it.
• 21:30 – A shocking stat about working moms.
• 29:20 – Thing 3: Instagram is adding a WhatsApp button that will allow brands and creators to link directly into group chats.
• 31:35 – Snapchat is adding advertising placements into the DMs.
• 35:30 – What we’d like to see from Instagram Broadcast channels.

Show notes:

• SCAN 👀 CLUB: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
• Snapchat is bringing ads to the Chat tab: https://techcrunch.com/2024/10/08/snapchat-is-bringing-ads-to-the-chat-tab/

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

This week our team convinced us to try the viral Dua Lipa Diet Coke drink and let’s just say… It was interesting. We also do a deep dive into LeBron’s career and recent debut with his son, Bronny, the upcoming WAGS reality TV show, if everyone really needs a hobby and share a hot take on our kids’ art projects.

More from us:

- Mitzi Payne @mmmitziP
- Mike Payne @mmmiiike

Timestamps:

01:30 – What we’re talking about today.
03:00 – Dua Lipa’s viral Diet Coke drink (our team made us try it).
08:00 – Our next question: Why did Dua Lipa do this?
11:00 – Thing 1: LeBron and Bronny play their first game together
15:00 – NBA marketing, Michael Jordan and Lebron.
22:00 – Some of LeBron’s legacy and family ties.
28:00 – The WAGS reality show picked the wrong team.
31:15 – Thing 2: Does everyone really need a hobby?
36:00 – Our hobbies (Mitzi’s baking era).
41:50 – A hot take on our kids’ art projects.
44:00 – Thing 3: Rachel Karten’s social media trend report for Q3.
46:40 – Brands are hiring for Creative Directors for social media. Why we love this.

Show notes:

1. SCAN 👀 CLUB: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024

2. Rachel Karten’s Social Media Trend Report: https://www.milkkarten.net/p/brand-social-trend-report-q3-2024

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

This week on Big Things: Beyoncé’s new Levi’s collab feels like it’s missing something, Meta’s conceptual smart glasses could lead to doxxing, LVMH partners up with F1 and Mitzi might be in her villain era. Thanks for tuning in!

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 02:00 – Why we rely on following signals to inform future marketing trends.
• 06:00 – The fun art event Mitzi went to this week (and struggled at).
• 08:20 – Millennials need to watch this new show.
• 12:00 – Thing 1: Beyonce released a collaboration with Levi’s and it’s just okay.
• 17:15 – Why didn’t Levi’s take it all the way?
• 19:00 – What makes a celebrity brand successful and relatable?
• 28:00 – Thing 2: Meta’s smart glasses and the feature that could lead to doxxing.
• 28:00 – Mike has the worst Uber rating on our team.
• 36:50 – Thing 3: LVMH x F1 announce partnership to begin in 2025 (we saw this coming).
• 43:00 – The Nike campaign we can’t stop thinking about.
• 45:00 – Is Mitzi in her villain era?
• 47:35 – Help us pick our next show.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Welcome back to Big Things! This week we’re taking a deep dive into Nutter Butter’s social media strategy, celebrating human error, why college students aren’t reading, Amazon’s “Red Zone” (NHL’s Version) and how Snapchat thinks it’s the antidote to everything.

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 04:00 – How the branding for Big Things came together. [clip]
• 05:00 – Personal shoot prep.
• 08:30 – What we’ll be talking about this episode.
• 09:30 – Giving feedback/working with your partner.
• 11:00 – Thing 1: Nutter Butter is the name on every marketer’s lips right now.
• 24:00 – Gen alpha and snack brands.
• 22:00 – Celebrating human error.
• 25:00 – Thing 2: College students aren't reading.
• 29:00 – Thing 3: Amazon will debut an NHL version of the NFL Red Zone.
• 35:00 – Signal shows streaming services are changing to second screen watching.
• 41:05 –Thing 4: Why do brands keep trying to make AR glasses happen?

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Welcome back to Big Things! This is our first official episode and we are ready to yap about all the big things happening in marketing, social media, pop culture and sports. From the new NFL season (and WAGS) to Chilis killing it on social media – these are the stories on our radar this week.

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 00:00 – What is Big Things?
• 04:30 – Entrepreneur guilt, taking time off and our fitness era
• 08:10 – The Big Things we’re talking about today, first up – NFL is back (and for Mitzi, it means it’s WAGS season).
• 16:00 – The WAGS of the NFL (who is who).
• 20:00 – Kendrick Lamar was confirmed as the Super Bowl Halftime performer and Lil Wayne is not happy.
• 22:30 – Next: Why are clients asking us to be more like Chilis?
• 26:15 – The pivot from original content, to following trends, to personalizing trends.
• 28:25 – The “unhinged” brand is feeling cringe.
• 30:40 – SCAN CLUB: What are signals? Our secret trick to stay ahead of the curve on digital marketing trends.
• 32:50 – Millennials and Gen Z would rather play bingo than go clubbing. Really.
• 38:00 – Monopoly Go was not good for our marriage.
• 40:00 – Signal 2: IKEA is entering the resale market.

Show Notes:

1. NFL Jackets by Kristin Juszczyk: https://www.instagram.com/kristinjuszczyk/
2. Linkinbio Newsletter: https://www.milkkarten.net/p/theres-a-reason-chilis-is-all-over

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.