In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry.

00:00 Introduction and Personal Struggles

00:27 Welcome to the Podcast

01:26 Sponsorship and Community

02:24 Planning the Baby Shower

04:40 Social Media and Real-Life Connections

09:17 AI-Powered Contracting with Caveat

10:46 Challenges of Making Friends in Your 30s

12:33 Reflections on Personal and Professional Relationships

18:14 Concluding Thoughts and Call to Action

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