Happy Lunar New Year! For me, 2025 started yesterday cause of the hot mess this past month.

And if 2025 ain’t cuttin it in February, we have the Persian New Year on March 20.

2025, YOU got a full quarter to pull yourself together. No excuses.

With everything going on in the world, how do we even market in 2025!?

Here’s what’s real: We have a trust problem.

• So, how do we fix it?
• How do we even market this year?
• And what trends should we actually pay attention to?

The answers? I got you.

What We Cover in This Episode:

• Marketing Trends for 2025
• Why we have a trust issue
• How to thrive in this market

If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/call

Resources Mentioned:
Find Monica Shrock Online
Episode 04: How to Start Being Less Dependent on Social Media with Monica | Listen on Apple | Listen on Spotify
Episode 38 Part 2. One Year Later, How I Became Less Dependent on Social Media with Monica Schrock with Monica | Listen on Apple | Listen on Spotify
Episode 62 Beyond Small Talk: Networking as an Introvert with Monica | Listen on Apple | Listen on Spotify

Where We Can Connect:
Schedule a Business & Career Review call with me to see if it’s a good fit to work together: elainelou.com/call
Follow the Podcast on Apple: WOC and Allies: Business and Career Realtalk
Follow the Podcast on Spotify: WOC and Allies: Business and Career Realtalk
Follow Elaine on Instagram: @elainelou_
Connect with Elaine on LinkedIn: Elaine Lou Cartas
Check out our 311 client reviews on: elainelou.com/testimonials
Check out our other podcasts for Women of Color

If you’re from California, last week was an endless cycle of FIGHT OR FLIGHT. And even if you’re not in LA, moments of crises affect us all -- it’s part of being human, we don't live in LA, we are human and unfortunately face moments of crises.

This past Monday, I had a therapy session to process everything. It was ironincally perfect timing.

We talked about how important it is to protect our peace and prioritize our nneeds. She shared that many clients are navigating the same themes as well as her, and it was validating to know I wasn’t alone.

After the session, I felt the pull to share so I hit record.

Whether you’re navigating a crisis or just feeling overwhelmed, I hope this episodes brings you some comfort and practical support.

Episode 105: How to Protect Your Peace & Prioritize Your Needs is now live on Spotify or Apple.

In this 26-minute episode, I share:

• Honoring your voice during tough times: Especially if you’re someone like me (the oldest daughter!) who often manages others’ emotions and needs.
• Scripts for asking for what you need: Even when it might feel uncomfortable or different from what others expect.
• Creating healthy boundaries with news and social media: Why limiting our consumption can help reduce triggers. (Right now, I’m only using the Watch Duty App to stay updated on fires, and really limiting social media.)

I’ll be honest: This episode feels more personal than others. Recording it helped me process my own feelings while sharing what’s been helpful for me.

And I want to remind you that I am not a licensed therapist, and I know that my own experience can be unique to me and not you.

What We Cover in This Episode:

• Personal History and Connection to LA
• Managing Stress and Crisis Response
• Limiting Media Consumption and Protecting Peace

If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/call

Resources Mentioned:
Free Probono Services for Those Affected by LA Fires
Psychologytoday.com

Where We Can Connect:
Apply to the Business & Career Mastermind: elainelou.com/mastermind
Schedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/call
Follow the Podcast on Apple: WOC and Allies: Business and Career Realtalk
Follow the Podcast on Spotify: WOC and Allies: Business and Career Realtalk
Follow Elaine on Instagram: @elainelou_
Connect with Elaine on LinkedIn: Elaine Lou Cartas
Check out our other podcasts for Women of Color

2025 is in 2 days. I know -- WTH!?

I know that “New Year, New You” energy is coming in strong. The social media algorithm just wants us to dive straight into goal setting, and getting cute planners.

BUT. HOLD UP, AND WAIT A MINUTE.

Before we spring into 2025, let’s sit with 2024 and CHILL for a second.

Because let’s be real, 2024 came with lessons and a whole lotta plot twists.

And I got receipts from my own messy, beautiful 2024 to share.

So before you unpack your lessons, why not sip on some tea and listen to mine first #sharingiscaring

In this episode, I spill:

I know it’s easy for us to start wanting to set goals for 2025, but before we go there it’s important to reflect on lessons learned.

And let me tell you -- I got my fair share of mistakes and lessons learned from 2024.

As you plan for the new year, I want to make sure you take time to feel uncomfortable to reflect on your own mistakes and lessons learned.

And what better way then to listen to my mistakes first before you listen to yours… #yourewelcome

So, take a moment to reflect. Because if you don’t the universe/God/Beyonce (pick your higher power 🐝) will keep sending that same lesson your way.

What We Cover in This Episode:

• How I mastered talking to people who yell (are unregulated) and kept my peace intact ✌🏼
• How I’m working with less clients in 2025, but earning more in 2025 (spoiler: fewer clients, less burnout and even better client results)
• How Muay Thai has helped me to slow down and why it’s important for you to also play

If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/call

Resources Mentioned:
https://elainelou.com/blog/102-didnt-hit-your-goals-this-year-6-things-you-can-do/

Where We Can Connect:
Apply to the Business & Career Mastermind: elainelou.com/mastermind
Schedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/call
Follow the Podcast on Apple: WOC and Allies: Business and Career Realtalk
Follow the Podcast on Spotify: WOC and Allies: Business and Career Realtalk
Follow Elaine on Instagram: @elainelou_
Connect with Elaine on LinkedIn: Elaine Lou Cartas
Check out our other podcasts for Women of Color