WBN MEMBER CONVERSATIONS

On this edition of Member Conversations, we have invited Wild Fusion Skincare which is owned and operated by Samantha Fricker, a Cosmetic Formulator, based on her farm in Beverley. Sam has an authentic passion for creating luxurious skin care products that contain ingredients that are naturally derived, biodegradable and fused with scientific activities. Not only is this a fantastic business but it was also highly regarded at the 2022 Wheatbelt Business Excellence Awards when they took out the Wheatbelt Development Commission Owner Operator Business Award.

Sam comes from a business and accounting background which has assisted her being able to look at her business’ numbers and metrics to find areas for improvement or how she can capitalise on the areas that are generating significant income. This is an aspect of the business that Sam prioritises and finds interesting to delve into. Sam also explores the challenges that business owners experience as an owner operator business and we commend her on being able to recognise the triggers and implement changes to make sure she continues to love the business and the work she does.

This is a beautiful conversation between Sam and Rach which you can watch as a video or listen as a podcast episode. We hope you enjoy this episode as much as we did. Make sure to jump on over to Wild Fusion Skincare’s social media pages and give them some love and likes.

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