In this special episode of Velocity with Sherri Barna, I take a field trip to meet Expo, the creator behind the fun YouTube show Have Another with Expo! Known for his incredible whiskey recipes and mixology expertise, Nick walks me through a typical episode—complete with crafting some delicious Old Fashions and other mouthwatering drinks. 🥃

But it’s not just about the drinks! We dive into the heart of his digital marketing strategy, discussing how he’s building his brand, connecting with his audience, and his vision for the future. If you're into whiskey, digital marketing, or learning from creators carving their unique paths, this episode is a must-watch!

🔗 Follow Have Another w/ Expo: https://www.youtube.com/@haveanotherwithEspo

In this episode, I'm sharing the top 7 lessons I’ve learned over seven years with Purple Bean Media. Growing a business is a journey filled with valuable insights, and these lessons have shaped my path as an entrepreneur and marketer.

Here’s a glimpse of what we’ll cover:

1. No one likes to talk about themselves… but do it anyway – Learning to share your story and value builds meaningful connections.

2. Brand is everything – Your brand is the core of your business; make it authentic and memorable.

3. Consistency builds trust – Showing up consistently strengthens credibility and client relationships.

4. Nurture your network – Strong relationships can lead to growth and unexpected opportunities.

5. Balance passion and patience – Loving the work is important, but true success takes time.

6. Flexibility is key – The digital landscape is always changing, so being adaptable is crucial.

7. You will grow when you stretch yourself – Stepping out of your comfort zone leads to real growth.

Whether you're a fellow business owner or just starting out, these lessons offer valuable takeaways for anyone on their entrepreneurial journey.

Tune in, and let’s dive into the real-life experiences and insights that have shaped my business!

On this podcast, I sit down with Reilly Mitchell from The Crew Real Estate to discuss how he's leveraged social media to drive real estate sales, including selling a home directly from a social media platform.

Reilly shares his insights on the importance of digital marketing in the modern business landscape and how social media can be a game changer in boosting sales and connecting with potential clients.

Whether you're in real estate or any other industry, this conversation is packed with valuable tips on how to grow your business through smart digital marketing strategies.

In this episode, I sit down with Vaseem Baig, the brilliant mind behind ABC's of the Future and an AI expert. Join us as we explore the fascinating world of generative AI and uncover practical ways that everyday people can harness its power.

🚀 What You’ll Learn:

• The Basics of Generative AI: Understand what generative AI is and how it works.
• Real-World Applications: Discover various uses of AI that can enhance your daily life, work, and creativity.
• Learning to Use AI: Get tips and resources to start using generative AI effectively, whether you're a beginner or looking to expand your skills.
• Future Trends: Gain insights into the future of AI and its potential impact on society.

Whether you’re curious about AI or looking to integrate it into your personal or professional projects, this episode is packed with valuable information and inspiration!

In this episode, I dive into the power of taking action and why you need to "just do it!" If you want to get noticed, make sales, and grow your brand, you need to post consistently. People need to know you exist, and the only way to ensure that is by putting yourself out there, no excuses.

Tune in to discover practical tips and motivation to start posting today and watch your brand grow!

Welcome back to the Velocity Podcast! In this episode, your host Sherri Barna takes you on an exciting journey through the bustling streets of New York City to uncover the marketing magic that makes this city a global advertising powerhouse. Whether you're a marketer, entrepreneur, or just curious about how brands stand out in the Big Apple, this episode is packed with insights for you.

In this episode, we explore:

• Bold Branding: Learn how NYC brands use striking visuals, vibrant colors, and creative advertising spaces to capture attention and make a statement.
• Captivating Visuals: Discover the importance of high-quality, high-resolution content and creative design in standing out amidst the urban chaos.
• Experiential Marketing: Understand the power of creating memorable experiences that engage multiple senses and build emotional connections with customers.
• Investment in Marketing: See how consistent investment in marketing efforts signals professionalism, builds credibility, and drives brand growth.

Join us as we break down these key lessons and share real-life examples from the iconic streets of NYC. Tune in and get inspired to elevate your marketing strategies!

🎧 Listen now and let the energy of NYC inspire your next big marketing move!

If you enjoyed this episode, don't forget to like, comment, and subscribe for more insights from the Velocity Podcast.

Join hosts Sherri Barna and Trevor Cherewka on this insightful episode of the Velocity Podcast as they delve into the common mistakes people make when using AI to create content.

From over-reliance on automation to neglecting the human touch, Sherri and Trevor share their expert insights and practical tips to help you navigate the challenges of AI-powered content creation.

Learn how to harness the power of AI effectively while avoiding the pitfalls that can compromise the quality and authenticity of your work.

Tune in for an engaging discussion that will equip you with the knowledge to leverage AI without losing your unique voice.

Is your obsession with a perfect Instagram aesthetic hurting your business? In this episode, we dive into why you need to stop worrying about making everything look the same and focus on stopping the scroll. I argue that sticking rigidly to brand guidelines can actually harm your social media strategy.

Tune in to hear why overkill is killing your reach, and learn how to post in a way that truly engages your audience.

Warning: This episode might ruffle some feathers!