What if acquiring brands is the key to unlocking your e-commerce success? We sat down with Tomer, a seasoned e-commerce entrepreneur, as he shares his remarkable journey from running a diamond jewelry website to embracing Amazon's FBA model back in 2018. Tomer takes us through the pivotal changes he witnessed in 2024, from Amazon's evolved inventory management and fees to the surge of competition from Chinese sellers. Through his eyes, we explore the challenges and opportunities that these shifts present and how he managed to navigate this complex terrain by focusing on strategic brand acquisitions.

In a world where launching new products can feel like an uphill battle, Tomer reveals why acquiring existing brands has become his strategic play for growth. Inspired by firsthand interactions at the Canton Fair in China, he explains how this approach has streamlined his expansion, allowing him to seamlessly integrate complementary products into his catalog. With a focus on aligning acquisitions with his niche, Tomer illustrates how this strategy not only leverages existing expertise but also mitigates the risks associated with starting from scratch. His success story of swiftly acquiring a competitor’s brand showcases the benefits of this forward-thinking business tactic.

Looking toward 2025, Tomer's vision is clear: prioritize brand acquisitions and optimize them for sustained success. We explore how leveraging Amazon marketing expertise and PPC can revitalize underperforming brands, with a particular nod to the growing influence of AI in consumer search behavior. Tomer shares his strategic approach to product listing optimization, emphasizing the importance of thorough testing with tools like Pickfu while remaining cautious of their variability. As we wrap up, we express our gratitude for Tomer's insights and invite our audience to further connect with him on LinkedIn or his YouTube channel, Sourcing Monster, for more inspiration and guidance on succeeding in the ever-evolving world of Amazon e-commerce.

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What if you could transform your approach to Amazon advertising by harnessing the power of automation? Meet Neha, the innovative co-founder of Atom11, a pioneering PPC firm focused on Amazon advertising. Neha takes us through her fascinating journey from her early career at Amazon to the birth of Atom11. She shares how her profound understanding of Amazon ads led to the creation of a software designed to address market gaps, particularly in integrating retail signals with advertising strategies. This episode is not just about advertising; it's about a visionary approach to leveraging data and technology for better business outcomes.

Experience the future of PPC management with Atom11's advanced, rule-based automation software that empowers sellers and agencies to take control of their advertising strategies like never before. Imagine tailoring automation rules to fit different product portfolios within the same account, optimizing campaigns with surgical precision. Neha walks us through the exciting features of Atom11, including inventory management and smart bid adjustments based on best seller rank changes. She explains how this technology caters to seasoned users by offering a level of granular control that streamlines decision-making and maximizes profitability.

As we gaze into the crystal ball of 2025, discover the emerging trends in PPC advertising, driven by Amazon's evolving features and strategies. From the impact of dayparting on campaign performance to the integration of Amazon's Marketing Cloud capabilities, the future promises a revolution in how data informs advertising. Atom11 is at the forefront, transforming raw data into actionable insights and intuitive recommendations, empowering sellers and agencies to make informed strategic choices. Neha provides a glimpse into Atom11's ambitious plans to reshape the Amazon advertising landscape, focusing on delivering meaningful insights and enhancing the user experience.

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Unlock the secrets to thriving as an Amazon seller post-holiday season with us on this episode of the Velocity Sellers podcast. Ever wondered how to keep the sales momentum going after the gift-giving frenzy of Q4? Join me, Velocity Pete, alongside experts James and Brian, as we tackle the art of managing your Amazon brand experience during "gift card season." Learn how to navigate the surplus of inventory and the inevitable wave of January returns with strategic promotions and timely replenishments. We'll equip you with the knowledge to turn potential challenges into golden opportunities, ensuring that your sales don't just survive but thrive in the new year.

Get ready to streamline your Amazon selling strategy for success beyond 2024. Our discussion will guide you through the intricacies of strategic SKU management, with James and Brian shedding light on focusing on key revenue-generating products using the Pareto principle. Discover how to avoid the pitfalls of overloading FBA and gear up for Amazon's sales events like Spring Deal Days. As we look ahead to 2025, we emphasize the critical role of inventory management and financial foresight in optimizing your profitability. With insights on reviewing past performances and adapting strategies accordingly, this episode is your roadmap to mastering the evolving world of Amazon selling.

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