Have you ever caught yourself in the middle of a project or work assignment and realized that what once felt exciting has turned into a grind? I experienced this recently while working on a new marketing campaign. What started off as a captivating idea quickly snowballed into something overly complicated. In that realization, I made the conscious choice to realign and scale back what I was doing because it wasn’t lighting me up anymore. This experience brought me face-to-face with the power of choice, and I couldn’t think of a better person to discuss this with than Stef Ziev, my guest in this episode.Stef is an executive coach and the bestselling author of “The Choice is Yours”. Her journey is a shining example of the art of making intentional choices that align with your true self, which transformed her career from a high-powered TV executive to a coach who helps others executives break free from limiting beliefs, decision fatigue, and much more.We chatted about how the choices we make every day can either keep us stuck or set us free to live an exquisite life full of purpose and fulfillment. We also touched on letting go of perfectionism, the pitfalls of the word “hard”, and the role of surrender in success.Intrigued? You absolutely need to listen to this episode. If Stef can transform her life through the power of choice, imagine what it can do for you! Tune in.*Key Takeaways:Intro (00:00)Meet Stef Ziev & her journey to success (00:56)How Stef failed at coaching in the beginning (09:46)Amira shares her journey to success (17:55)Stef redefines the word “hard” (26:12)How Stef pivoted after failure (36:24)Amira’s relationship with the word “hard” (43:28)Final thoughts & how to connect with Stef (52:49)*Connect with Stef Ziev:Learn more about Stefanie & her book here. InstagramFacebookLinkedInXConnect with Amira Alvarez:Visit The Unstoppable Woman or schedule a private conversation to discuss trusted advisor mentorship.If you enjoyed this episode, please share it with an ambitious woman that you know. *The Unstoppable Woman® Podcast has the conversations about women and success no one else is having. Come explore what lies beyond achievement, how to go past traditional notions of success, what’s unique about women and ambition, and how to build a truly Exquisite Life where you get to define what it means to have it all. Join your host Amira Alvarez as we feature women who have achieved what few dare to do—feats of remarkable success, writing the new rules, and going deep within to create change, impact, and wealth. Be a part of these diverse, candid, and intimate discussions that dive deep into and redefine what true wealth and success mean. Tune in weekly to also hear Amira’s own stories, teachings, and work with clients on how to create a truly Exquisite Life that is rich inside and out.*Amira Alvarez, Founder and CEO of The Unstoppable Woman® and host of The Unstoppable Woman Podcast is an entrepreneur, private mentor, and trusted advisor for the ultra-successful woman. She inspires already accomplished women to achieve further financial wealth and success while leading fulfilling lives. She works with next-level founders, CEOs, executives, and high performers in their pursuit of exquisite lives and success. After achieving a remarkable fivefold income increase in one year and building a multimillion-dollar company, she found a way to create harmony between ambition, spaciousness, and contentment.Unwilling to compromise her drive for success, she crafted a methodology for an Exquisite Life, allowing individuals to embrace their inner drive while finding deep fulfillment. Her path guides high-achieving women toward a life rich inside and out, where they realize their dreams without diminishing their hard-earned successes. Amira challenges the notion that we can't have it all, redefining what’s possible for ambitious women.*Find Us Online:YouTubeInstagram LinkedIn FacebookTwitter *The Unstoppable Woman® serves a global network of ambitious female leaders, who are here to redefine success and wealth on their own terms. Founded by Amira Alvarez, we’ve pioneered a unique approach to ambition and success, harmonizing ambition with profound contentment.The Unstoppable Woman mentors next-level founders, CEOs, executives, and high performers in their pursuit of exquisite lives and success. We explore what happens beyond traditional notions of success and any conventional ideas about women and ambition. We’re here to have a new conversation about what’s possible for women, their wealth, their power, and their unique ambitions.We specialize in helping high-achieving women, entrepreneurs, and executives, achieve and create exquisite lives and further financial success.