Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we delve into the world of data-driven business strategies with our special guest, Cara Burke. As a seasoned expert in leveraging data analytics for business growth, Cara shares invaluable insights into the significance of understanding your numbers and making data-informed decisions.

Cara emphasizes the importance of small and medium-sized businesses utilizing AI to access high-level analytics, traditionally reserved for larger corporations. She discusses the challenges and opportunities smaller companies face and highlights the fundamental role that data plays in understanding business dynamics, customer behavior, and market trends.

Notable Quotes:

• "If you don't understand your data, you don't understand your business." - [Cara Burke]
• "Every customer decision is emotional... and understanding that can transform your business approach." - [Cara Burke]
• "The real numbers that matter are revenue, sales, and profit, not just the followers or likes." - [Jonathan Green]

Cara guides listeners on the key data points to track, such as sales metrics, customer demographics, and product margins, to craft effective sales and marketing strategies. She also warns against the pitfalls of focusing on vanity metrics like social media followers and highlights the importance of conversion rates and genuine customer engagement.

Connect with Cara Burke:

• LinkedIn: Earthly Analytics
• Email: information@earthlyanalytics.io
• Website: earthlyanalytics.io

Connect with Jonathan Green

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