Get ready to crack the PR code with the wisdom of Michelle Rupp, a seasoned pro who's turning the tide on how we perceive traditional media's role in the digital age. In our latest Marketing Happy Hour podcast, we're not just chatting about the harmonious blend of PR and social media – we're proving it's a game-changer for small businesses and nonprofits. Michelle, a former journalist turned PR whiz, joins me to debunk myths and share how hitting the airwaves can still make waves in a sea of streaming and social platforms.

Imagine your business or nonprofit capturing the limelight and converting a single media appearance into a nationwide sensation. That's the story I recount with Michelle, showcasing the untapped potential of local news in rocketing online traffic and solidifying trust with your audience. We'll reveal how a smartly angled pitch can not only secure valuable airtime but also weave your message into the fabric of the community, creating a lasting impact that social channels alone can't match.

Roll up your sleeves for a behind-the-scenes glance at the world of DIY PR and crisis communication – no hefty budget required. We dive into the essentials of crafting a compelling narrative, the art of timely pitching, and how to make your on-camera debut shine. And for those unexpected challenges, we've got your back with strategies to weather any storm. Join Michelle and me for a toast to the power of PR as we equip you with the insider knowledge to confidently command the media spotlight. Cheers to your marketing success!

Find her course at: www.memorableresultsmedia.com

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