In this transformative episode, Sara welcomes Deborah Price, pioneering Money Coach and former financial planner, who reveals how our earliest childhood experiences shape our relationship with wealth. Drawing from her 20-year career and groundbreaking work at The Money Coaching Institute, Deborah explains how our financial behaviors are hardwired before age 12 and often carry generational patterns that impact everything from daily spending to estate planning decisions. Through compelling client stories and research-backed insights, she explores why traditional financial planning often falls short without addressing the psychological foundations of money management. Deborah shares powerful strategies for identifying harmful money patterns, healing financial trauma, and creating conscious wealth that aligns with personal values. Whether you're navigating complex family dynamics in estate planning or seeking to transform your own money mindset, this episode offers a revolutionary framework for understanding the behavioral science behind financial decision-making and building a healthier relationship with money.

About Deborah:
Deborah Price is the Founder and CEO of the Money Coaching Institute, which provides business and money coaching services and training to individuals, couples, and families. A former financial advisor for over twenty years with firms such as Merrill Lynch, Mass Mutual, AIG and London Pacific Advisors, Deborah left the financial industry to pioneer the field of Behavioral Money Coaching in 2000.

Coping with money issues, both practically and psychologically, continues to be a major life struggle for millions of people and yet, there is very little help available. As a result, people often manifest money patterns, beliefs and behaviors that can prevent them from experiencing their full financial potential. Deborah has developed a unique, step-by-step coaching program that helps clients move beyond barriers to their personal and financial success. As a result, client's experience renewed hope, restored relationships, increased confidence, and enhanced personal and financial success.

Through education and awareness, Deborah is committed to empowering others both personally and financially. She is the author of Money Therapy: Using the Eight Money Types to Create Wealth and Prosperity; Money Magic: Unleashing Your Potential for Wealth and Prosperity; Start Investing Online Today, and The Heart of Money: A Couples Guide to Creating True Financial Intimacy. She is considered one of the foremost experts in her field and speaks and teaches globally. She has trained over 2500 Certified Money Coaches (CMC)® in 38 countries.

Her Books:
Money Magic: Unleashing Your True Potential for Prosperity and Fulfillment
The Heart of Money: A Couple’s Guide to Creating True Financial Intimacy

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