In this episode of the Brothers in Business podcast, the hosts delve into the intricacies of building a brand, discussing both effective strategies and common pitfalls. They emphasize the importance of market research and understanding your product, using Jaguar's recent branding decisions as a case study of what not to do. The conversation highlights the significance of positioning the customer as the hero in marketing efforts and selling the feeling associated with a product rather than just its features. With examples from successful brands like BrewDog and Prime, the hosts encourage listeners to adopt a "pink cow mindset" to stand out in a saturated market. They also stress the necessity of measuring marketing efforts and the power of personal branding in today's business landscape. Tune in for valuable insights on how to create an authentic and impactful brand.

Key Points

1. Understand Your Market: Conduct thorough market research to understand the product you are selling and the needs of your target audience. This foundational step is crucial for effective branding.

2. Position the Customer as the Hero: In your marketing efforts, focus on how your product or service helps the customer solve a problem or meet their needs, rather than centering the narrative around your brand.

3. Embrace Unique Marketing Strategies: Adopt a "pink cow" mindset by finding creative and unconventional ways to stand out in a saturated market. This could involve viral marketing tactics or unique product placements that capture attention.

4. Measure Your Results: Consistently track and analyze the performance of your marketing campaigns to ensure you are getting a good return on investment. This helps in making informed decisions and adjustments to your strategies.

5. Leverage Personal Branding: Recognize the power of personal brands in modern marketing. Influencers and public figures can significantly boost brand visibility and credibility, so consider partnerships that align with your brand values.

BEST MOMENTS

"You've got to do the market research and you've got to understand the product that you're selling and each of the aspects of that product."

"What they've done can be classed as good advertising but terrible branding because it has destroyed their brand and that will affect their sales."

"You need to talk about how you are helping the customer to either solve a problem or to meet the needs that they are looking for."

"If you're not thinking like that, where you are actively trying to be the pink cow in your marketing, you will never be seen."

"Make sure that you are measuring everything... You need to make sure you're measuring the results and the return on investment on every single piece of content that you're pushing out."

HOST BIO

Cody & Tyler Barker are two brothers in their 20s who have a combined 20 years of business experience in taking a business up to high 7 figures in turnover, and growing. Together, they have built a team to allow their business to become self-sufficient and achieve the freedom that ALL Gen Z and Millenials are yearning for. They're here to prove it isn't a dream that's out of reach for ANY individual with the right guidance and steps taken. They have utilised business as a vehicle to travel the world for free, network with & learn from some of the world's most successful people all whilst maintaining great relationships and loving every minute.