Gene and Darren explore the real-world impact of hypnosis, explaining how it works and how it's used in both therapy and marketing. We look into the science behind neuroplasticity and show how vivid, descriptive language can guide people into certain emotional states, making them more open to suggestions and influence.

We also discuss how hypnosis can help rewire the brain for personal change, like overcoming fears and trauma, while also showing how marketing companies use similar techniques to shape perceptions and behaviors. From branding to self-hypnosis, we investigate how the power of suggestion shapes the world around us, whether we're aware of it or not.

00:00 Intro
00:51 Welcome to Manipulation Games
02:50 Emotional Decision Making
05:51 Power of Descriptive Language
10:09 Hypnosis and Therapy
18:45 Marketing and Hypnosis
30:04 The Evolution of Smoking Perception
31:12 Branding and Hypnotic Associations
37:04 Trauma, PTSD, and Hypnosis
40:39 Self-Hypnosis and Overcoming Fears
48:02 Hypnosis in Marketing and Sales
01:00:27 Conclusion

Welcome to Manipulation Games: Psychology and Marketing podcast where we bridge the gap between psychology and marketing to break down our understanding on how to become better marketers and influencers.