Struggling to improve your paid acquisition performance? Then you NEED to listen to this. Jonathan Snow, COO at the Snow Agency, gives a masterclass on performance PR funnels and why they’re the secret to unlocking stronger ad performance. We cover how to set up the funnels, 8 different angles you can take, how to lower CPMs and increase CTRs across your ads, the impact these funnels have on customer acquisition and so much more.

I can’t believe Jon gave away these insights for free! If you are seeking a new way to think about customer acquisition and retention, this episode is for you!

The TYCA Podcast is brought to you by Wonderment - the retention Swiss army knife used by hundreds of leading Shopify merchants including The Ridge, Bokksu, Chomps, and Jones Road Beauty.

Wonderment is the easiest way to proactively set expectations on shipping timeframes, automatically update customers with delays, and measure shipping expectation vs reality across the business. Check out www.wonderment.com today.

Watch the video format of today's episode here

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Timestamps ⏰

(0:00) - intro

(0:58) - The Start of the conversation

(1:32) - Who is Jonathan Snow and The Snow Agency?

(3:32) - Why is ad performance declining?

(7:40) - What is performance PR? Unpack it

(11:15) - Wonderment the #1 customer experience and retention app for leading Shopify brands

(12:44) - Live demo/walkthrough of a performance PR funnel (the video is available on YouTube :)

(16:06) - What other ad angles work well with performance PR?

(17:55) - How do you determine the best angle for your brand?

(19:45) - Is creative or copy more important in Performance PR?

(21:22) - The Influencer angle deep dive

(23:30) - Retargeting strategies for Performance PR funnels

(25:28) - If performance PR works so well… why isn’t everyone doing this yet?

(26:25) - Why should you work with the Snow Agency for performance PR instead of doing this yourself?

(28:20) - What other benefits does performance PR offer?

(30:30) - Can performance PR work for every vertical in DTC?

(31:00) - The correlation between Performance PR and Retention

(32:52) - Does paid media’s job stop after you acquire the customer?

(35:40) - Jon’s bold predictions for 2023

(40:15) - Get in touch with Jon and The Snow Agency