Funnel Series #14

What makes funnels work? It's not just the tech, but the messaging that drives results.

Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-converting, repeatable sales systems. With a career spanning work with Fortune 500 companies and solopreneurs alike, Nicki has also helped over 10,000 copywriters launch and grow thriving businesses through her Comprehensive Copywriting Academy.

In this episode of our Funnel Series, Nicki shares her proven system for selling without the stress of live launches and explains how she built a thriving, automated business rooted in strategic messaging. We’ll dive into how to level up as a freelancer by integrating powerful messaging into funnel-building projects, why copywriting is the backbone of successful funnels, and how understanding core messaging leads to high-converting assets.

Listen to learn more about:

• Why messaging is the key to building trust and driving conversions in sales funnels
• The difference between teaching and delivering breakthroughs (and why it matters for conversions)
• Why niching isn’t always the answer for copywriters—and how to showcase versatility in your portfolio
• Nicki’s no-nonsense advice on how to command higher rates and avoid burnout

Tune in for insights on blending copywriting, strategy, and systems to create funnels that not only sell but build lasting trust in client relationships.

Sponsored by UDMA Toolkit Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99

Links Mentioned in the Show:

Comprehensive Copywriting Academy New to copywriting? Can't seem to break in? Just learned the term "copywriting"? Sign up to learn more and get started.

How to Sell (and Scale!) Your Course or Program on Autopilot, Every Single Day (Without the Chaos of Live Launching or the Low Conversions of Evergreen)

Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with...

Funnel Series #13

Throughout this Funnel Series, we’ve been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services?

From understanding the scope of work to presenting your pricing like a pro, I’m giving you the tools you need to confidently quote your next project.

Listen to learn more about:

• Why knowing your Minimum Acceptable Rate (MAR) is the foundation of your pricing strategy
• The different types of funnel services (from simple lead magnets to full-blown evergreen systems) and how to price them
• How to scope a project effectively so you don’t undercharge—or overcommit
• Why is value-based pricing your secret weapon for aligning your rates with the ROI you deliver
• Tips for presenting your pricing with confidence and setting clear expectations with clients

Don’t let pricing your funnel services feel like guesswork! By the end of this episode, you’ll have the tools to charge based on value, own your expertise, and create a win-win for you and your clients.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA Toolkit Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99

Links Mentioned in the Show:

Listen to more episodes about pricing

• 3 Tactics to Raise Your Rates as a Digital Marketing Assistant #131
• How Virtual Assistants Can Go from Hourly to Project Rates #193
• Virtual Assistant Services & Pricing Guides with Emily Reagan #223
• 4 Freelance Pricing Models #46
• Common Mistakes Service Providers Make on Packages #201
• How to Become a Digital Marketing Strategist #185

Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.

Funnel Series #12

What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group.

I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff—the stuff that can elevate your services and income. Funnels are where strategy meets results, and in this episode, we’ll break it all down so you can step into these higher-value roles with confidence.

Listen to learn more about:

• The key differences between email marketing and funnel building
• Why funnels are the money-makers and how to pitch them to clients
• How to position yourself as a strategist while doing the implementation
• Steps to start offering funnel-building services today, even if you’re new to it
• Tips for tracking funnel performance and showing your value to clients

Tune in because understanding this difference and offering these services is exactly how you level up, charge more, and attract clients who see the VALUE in your work.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA Toolkit Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99

Links Mentioned in the Show:

• Episode 141: Pre-Launch Marketing Strategy with Brenna McGowan
• Episode 142: Launch E-mail Strategy with Brittany McBean
• Start from the beginning and catch the entire Funnel Series here
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply...

Funnel Series #11

You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we’re diving into how to track, analyze, and use data to boost your clients’ funnels—and your value as a Unicorn service provider.

My guest is “data whisperer” Kelsey Silver. She’s an MIT-certified data strategist, a former therapist, and now she’s using her genius for data to help entrepreneurs fine-tune their funnels and launches. Kelsey is The NeuroSpicy CEO who has figured out how to turn her ADHD into a superpower by helping her clients hyper-focus on what’s really working in their businesses. You’re going to love her no-BS approach to metrics.

Listen to learn more about:

• The three categories of funnel metrics you need to know: engagement, conversion, and revenue
• How to stop tracking vanity metrics that don’t matter and start focusing on numbers that drive decisions
• Why tools like UTM links, Google Analytics, and Hotjar are your secret weapons for data tracking
• The key metrics that make clients feel supported and confident—and how to deliver them
• How providing the right data can justify your rates and keep you booked out

Let’s be real: understanding data can feel overwhelming. But it’s also the thing that makes your clients love and NEED you. Kelsey breaks it down in a way that’s easy to follow and actionable (and fun!) If you want to position yourself as an irreplaceable team member, you need to tune in.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by UDMA Toolkit Want the best tech stack and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99!

Links Mentioned in the Show:

• Grab Kelsey’s Freebie: The Metrics 7-Figure Business Owners Can't Live Without is filled with the answer to one simple question: What’s the one metric you always measure? 15 experts reveal the key metrics they track, debunk data myths, and share what you should start measuring now (hint: it’s not likes or followers) to confidently predict revenue.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.

Funnel Series #10

Ever had a launch that didn’t quite hit the mark? Sometimes other factors can throw things off, but that’s where evergreen funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client’s ultimate goal: building a funnel that generates income around the clock.

Of course, it’s not entirely passive—my guest Gemma Bonham Carter (I call her the Funnel Queen) dives into the effort involved in setting up and maintaining a successful evergreen funnel. Gemma is a trusted expert helping entrepreneurs build lifestyle-first online course businesses for greater flexibility and balance. Since founding her company in 2017, she’s grown it into a 7-figure business. Known for her expertise in online courses, email marketing, and AI, Gemma has guided over 15,000 students and hosts The Course Creator Show podcast and the AI Unlocked Summit.

Listen to learn more about:

• How to evolve your messaging and product suite to keep your evergreen funnel running smoothly
• Gemma's Triple Threat method: combining evergreen funnels, forever funnels, and live launches
• The role of marketing assistants in supporting evergreen funnels, from copywriting to project management
• How to structure a funnel that feels authentic and not overly “salesy”
• The significance of using tools like Deadline Funnel to add urgency while maintaining transparency with your audience
• Gemma’s advice on building trust with your audience and rewarding early buyers

From testing and tracking to continuous optimization, there’s always work to be done. Tune in to hear how Gemma explains the vital role marketing assistants can play in managing and refining these funnel systems behind the scenes.

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link.

Links Mentioned in the Show:

• Episode 230: Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-Kessie
• Episode 228: How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan
• Episode 227: How to Use Gated Content and Forms Strategically with Liz Coralli
• Recording/presentation tool: https://www.mmhmm.app/home
• Create and multistream live video: https://restream.io/

Connect with Gemma:

• Instagram: @gemma.bonhamcarter
• Website:

Funnel Series #9

"Babe, where’s your call-to-action button? You’re never going to make a sale if people can’t click through and buy!" It’s a simple mistake, but one that can cost you big time. We’re digging into one of the most important elements of your funnel: the sales page and what makes it truly convert.

My guest is Samantha Burmeister, a skilled Sales Copywriter and the owner of Nomad Copy Agency. Sam writes really freakin good copy for service providers, especially when they're launching a new product or brand. She also runs Copy On Demand, a done-with-you copywriting membership where every business she works with learns to write copy that sounds like them but converts better. Sam is sharing her expertise on creating high-converting sales pages and what to expect in 2025 for sales page design and copywriting.

Listen to learn more about:

• How to avoid common mistakes like overusing pain points and "introducing" in sales page copy
• Why the "8 and 80 rule" is essential for writing compelling sales copy
• How to know when to hire a professional copywriter for your business and the ROI of doing so
• The shift from pain-point marketing to transformation-focused marketing and how it impacts your audience
• The role of data analysis in understanding and improving your sales page conversion rates

Tune in so you can also learn how to position yourself in the high-value marketing space. The closer you are to the sale, the more you can charge—this is why top copywriters charge $10k-$20k for high-converting pages!

I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link

Links Mentioned in the Show:

• Sign up for Samantha’s Copy On Demand Membership: Write copy that sounds like you – but converts better! Join here with my affiliate link
• My list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services, and charge more.
• Check out my blog: 5 Things I Wish I Knew About Copywriting Services
• Listen to the Copywriting Series Playlist here
• Episode about legal compliance with testimonials with Lawyer Autumn Witt...

Funnel Series #8

Are your clients using Facebook groups to grow their businesses the right way? Many aren’t and they’re missing out on a powerful way to bring new leads into their world! Today, we’re talking about how Facebook groups fit perfectly into the awareness stage of your marketing funnel. And no, this isn’t just about posting random memes or being a group moderator—it’s about turning engagement into conversions.

Facebook groups have often been written off as “dead,” but they’re alive and thriving for business owners who know how to foster authentic connections and build a community. My guest, Michelle Vroom, shares how to use them to grow your client’s business (or your own). Michelle is a seasoned business coach with 20 years of marketing and PR experience and helps service providers and coaches reach six figures by building visibility and authentic relationships. With 3 boys at home, she knows the challenges of limited time and shares proven methods to boost visibility and secure clients.

Listen to learn more about:

• The key difference between managing a Facebook group and building a thriving, high-converting community
• How to use Facebook groups to gather “Voice of Customer” data and create content that resonates with your client’s audience
• The step-by-step process of nurturing group members from cold leads to loyal customers
• Keeping Facebook groups lively and engaging—even reviving dormant ones
• Challenges of transitioning communities to platforms other than Facebook

Facebook Groups are goldmines for audience insights, content ideas, and—most importantly—sales. Tune in to find out why they’re so effective at building a loyal community of clients and how they can fit perfectly into your client’s funnel strategy.

*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link

Links Mentioned in the Show:

• Grab Michelle’s Freebie: 30 Days to New Clients This calendar will give you daily steps you can take in an hour or less to sign new clients! Plus, you’ll get daily emails to guide you through the process so you can make money faster.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with...

Funnel Series #7

Quiz funnels have been one of the most profitable tools I’ve created for clients, and in this episode, we’re diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a platform that helps businesses create interactive experiences designed to guide customers toward the right products and services for their unique needs.

This conversation builds on what we discussed with Janelle Harlan in episode 228 about segmenting your audience and delivering the right message at the right time. Josh takes it further, sharing how AI is revolutionizing the process by enabling businesses to ask key questions and instantly recommend tailored solutions in real-time.

Listen to learn more about:

• The difference between quiz funnels and chatbots in terms of customer engagement and experience
• How quiz funnels streamline lead generation and customer decision-making compared to traditional marketing methods
• The advantages and potential pitfalls of relying on AI for customer interactions and lead generation
• How quizzes and AI chatbots can be more effective by focusing on guiding and understanding customers rather than pushing for sales (and why this approach leads to stronger long-term engagement)

This episode is packed with Josh’s expert insights into creating interactive experiences that convert. Whether you're working with clients or building your own business, adding quiz funnels to your skill set will help you level up and command premium rates.

*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.

Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link

Links Mentioned in the Show:

• Take Emily’s quiz: Find Your Ideal Marketing Assistant Niche Unlock your potential & find out where your strengths lie and how you can excel in the freelance world.
• Get started for free with Interact: Use their AI quiz maker to create a beautiful quiz for your brand in a minute.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Josh:

• Instagram: