• Uncovering Roots, Finding Success: The Steven Roberts Story

  • Nov 3 2023
  • Length: 44 mins
  • Podcast

Uncovering Roots, Finding Success: The Steven Roberts Story

  • Summary

  • Adoption: "They told me that I was loved and that it was really hard for my birth mom, my mom, to give me up for it."

    — Steven Roberts [00:11:23 → 00:11:35]

    The Importance of Knowing Your Roots: "I just wanted to get a whole lot of questions answered. I wanted to see where I was from. I think that's really important as an adult, to know where you come from and to know what stock you have."

    — Steven Roberts [00:18:12 → 00:18:22]

    Finding Identity: "after going to Hagerstown, without a doubt, I know exactly who I am, and I would have turned out exactly the same."

    — Steven Roberts [00:20:10 → 00:20:16]

    The Evolution of House Music: "I tell people it's the sound of house music is the cross between it's like, you take R and B, you take soulful R and B, put it in a blender with disco, and then I believe outcomes."

    — Steven Roberts [00:23:58 → 00:24:11]

    Becoming Number One: "And I wasn't going to be satisfied with being number two or number 20 or number 100. I was like, okay, I'm in it. To get the crown, to get the depth of big, giant I needed that big giant king crown. I wanted it."

    — Steven Roberts [00:26:59 → 00:27:12]

    "Rapid Rise to Number One: 'And once I got there, some growth, I knew I was like, oh, I'm going to number one.'"

    — Steven Roberts [00:28:37 → 00:28:42]

    Modern Broadcasting and the Power of Starting Small: "My home studio, my broadcast equipment is digital and high definition and it puts the hometown station to shame. I could show him a thing or two about modern broadcasting and things like that."

    — Steven Roberts [00:29:41 → 00:29:55]

    Breaking into Marketing: "I just would look up companies online like Home Depot and look up marketing people and start calling and eventually I find the person or the department in charge of marketing and I would just simply print the station's ratings or scan it and then digitize it and start showing them. Look what I can do. I can reach out and touch over 100 countries around the world. I can also do streams where only listeners in the United States can hear your commercial us."

    — Steven Roberts [00:31:11 → 00:31:53]

    "The Power of Internet Radio: 'I can tell you which cities in the United States the station does really well in.'"

    — Steven Roberts [00:32:27 → 00:32:31]

    The Power of Streamlined Broadcasting: "I use nice software to do my broadcast where you can take your entire playlist, say 500 songs for a day, drop it into software, and then you can drop all the liners and commercials you're going to use for that show. And you can do it while you're broadcasting in real time, which makes things fast, efficient, so good that the software that I use is better than what most commercial radio stations use."

    — Steven Roberts [00:39:27 → 00:39:53]

     

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