Uncover Untapped Markets

By: Junie Baptiste Poitevien
  • Summary

  • Uncover Untapped Markets is a powerful weekly interview-style podcast illuminating the struggles faced by consumers and users of technology. Did you know that ignoring the unique needs of multicultural markets, seniors, and other excluded groups could harm not only the people using the technology or products but also damage the reputation and bottom line of businesses? Uncover Untapped Markets is a must-listen for business leaders who want to learn how to create more inclusive tech designs but don't know where to start.
    Junie Baptiste Poitevien
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Episodes
  • LIVE: Uncover Untapped Markets: The podcast launch party
    Sep 14 2023

    This is a LIVE episode of the podcast launch party!


    Our podcast guests and 25 attendees came together to bring their good vibes and open mind to engage in raw conversations about solving problems, pioneering and tapping into our customers' biggest needs. Listen to our podcast's guests alongside the visionary behind it all, our founder & CEO of Propel Innovations - Junie!


    A fireside chat giving us some behind-the-scenes into their journey into building businesses obsessed with understanding their customers' problems to launch products they love.


    Watch the LIVE podcast on Propel Innovations' YouTube channel: https://www.youtube.com/live/RqkWzg8xc84?feature=shared

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    56 mins
  • Unpacking Inclusive Marketing with Rachel Castelino: Are Brands Getting It Right?
    Sep 7 2023

    Are brands missing the mark at being inclusive in marketing? Now more than ever, customers value brands that are inclusive - making real, meaningful connections. In this episode with Rachel Castelino, founder of Blume, a prebiotic tonic drink for gut health, we explore how marketing should not be about ‘marketing to one type of person’, but to include customers as they are, being sensitive and aware, to not alienate any groups of people in branding. Rachel walks us through how to create a pleasant experience for neurodiverse customers, the potential of AI to reduce clutter with tech and how being an immigrant woman of colour with fibromyalgia have been a superpower to create a brand everyone can see themselves in.

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    23 mins
  • Invisible Customers: The Neurodivergent Advantage in Gaming, Film, and Work with Lucinda Bruce
    Aug 31 2023

    What if the world you lived in didn't cater to your needs? Lucinda Bruce, Award-Winning Australian Film Producer and Owner of Lady of the Light Productions, illuminates us on her everyday battles as a person with invisible needs. From an undiagnosed ADHD and fibromyalgia to a spinal cord injury, Lucinda narrates her story of resilience trying to carve out a space in a world that isn’t designed with her invisible needs in mind. In a candid conversation, Lucinda unveils the barriers experienced in conventionally designed work settings that led her to endless job losses when needing to finance her ultimate dream. And, that’s not all - tune in as Lucinda shares her golden insights into the realm of gaming becoming her haven for engaging her uniquely neurodivergent mind.

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    36 mins

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